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Randy: What’s up world? And welcome to REALTY UNIVERSAL, Inc. Radio! The fastest hour in radio, no doubt about it. I’m Randy Zachary and this is a show about real estate, about God, about life, about giving back, about being the change in the world that you’d like to see.

A privilege to bring to you Nathalie Mullinix and REALTY UNIVERSAL, Inc., a company dedicated to excellence. REALTY UNIVERSAL, Inc. is a revolution founded on a very simple principle. We believe sellers and buyers should have choices. We have been a pioneer in the menu programs system, more on that of course a little later. Nathalie Mullinix, president and founder of REALTY UNIVERSAL, Inc., averaged over 80 million dollars a year in sales prior to stepping back to focus more on building REALTY UNIVERSAL, Inc. Membership Network. She’s an accomplished speaker, writer, consultant, trainer, and oh, by the way, mother. She travels worldwide literally, spreading the Gospel if you will, of REALTY UNIVERSAL, Inc.. And now, Natalie Mullinix!

Nathalie: Hey everybody! I’m so happy to be here this week. And we have such a wonderful and interesting show today. For those of you who are new to REALTY UNIVERSAL, Inc. Radio, the first half hour of our show is typically about real estate, agents brokers, buyers and sellers and second half is spiritual, self-help, motivational and community issues. This week we’re gonna do something a little bit different cause we have a wonderful guest who’s gonna stay on through the show cause there’s so much to go through and we’re gonna do the first half and the second on real estate internet marketing and how it applies to any business. So Tom Antion, who I’ve had the privilege of knowing since 1997, he’s here to talk to us today about selling our products and services on the internet. He’s not giving us a book report, he’s the read deal! He’s been doing this for years and years. Tom is an international acclaimed expert in international marketing in small businesses. He’s a fulltime professional speaker as well and he’s been featured on many news shows worldwide, including The Canadian and Australian Broadcast Network, Associated Press and hundreds of radio station and print outlets across the United States. He’s also been involved with National Association of Speakers for years with president of the capital association. He’s consistently making large sums of money on the internet. Literally. He’s got students in his mentor program, many of which are making up to $20,000 a month. He’s – I can go on and on. He’s got the largest internet magazine in over 100,000 subscribers in 80 countries. When we go through it, you’ll be more and more interested to hear more about it. Cause Tom actually trained his students, he has an internet marketing retreat center where you live and work with Tom for four days, learning the ins and outs of working and making the big bucks on the internet. He’s also – and this is wonderful, the founder of the biggest [inaudible] called the Internet Marketing Center, in Virginia Beach and it’s an independent and licensed Internet Marketing School. It’s one of the only ones in the country. You’re getting the real deal cause it’s certified by the state – so as you can tell I’m really excited to have Tom on so without any more ado I’m gonna welcome Tom Antion.

Tom Antion: Hey, Nathalie! How are you?

Nathalie: I’m wonderful! I’m just so thrilled, Tom. You’re always so swamped and to get you for an hour is a total nugget. We gotta have you on.

Tom Antion: I tell you what. You people need to get your pencils out cause I’m gonna lay it on your for an hour. But I wanted to ask you “How’s the weather?”

Nathalie: Oh my God! I’m in Hawaii right now and it’s muggy. And you’re in Virginia Beach now?

Tom Antion: Yeah, so we got a good line between us, we’ve got a really long string connecting us and I’m talking into this tin can.

Nathalie: Hey, what do you think about the hand radios? Those are the new thing now. The reason they’re the new thing is cause they’ve been around forever and I’ve just found out last week that if all our cellphones go out and we have a terrorist attack, we can still communicate through hand radios.

Tom Antion: In fact October 4^th was National CB day, so 10/4 buddy!

Nathalie: Are you serious? Is it really?

Tom Antion: Yeah.

Nathalie: Oh my Gosh, Tom! That’s really too funny. When you said about having the wire connecting us got me thinking about it and I wonder if they can do that with CB’s like hand radios. I don’t know, but it’s amazing. In high school they were tricking me with the CB one day and telling me to say that my handle was something I didn’t have any idea. Everybody kept calling and calling –

Tom Antion: What was it?

Nathalie: It was terrible. They said to say eager beaver. I was only in 8^th grade, I didn’t think it was stupid and I should have but I didn’t. I’m so embarrassed! But anyhow! So you are –

Tom Antion: I’ll tell you what, if anybody is listening to this show and you’re a grandparent or a parent and you want your kids to have a better chance to succeed in life, I mean there isn’t much security anymore, you gotta listen to this stuff. I’m gonna tell them all kinds of different ways that you can really legitimately can make money on the Internet. And I emphasize the word legitimate, because it is also a field that is just full of scammers and they all help each other out and they make up stuff and sales figure and they outline that lie and have no scruples. Yeah, that will give you a sour taste in your mouth.

Nathalie: You know when you mentioned that topic, [inaudible] produced a documentary about your life called American Entrepreneur, which congratulations by the way! That’s awesome!

Tom Antion: Thank you! I thought you have to be dead before they did that but I guess not.

Nathalie: Yeah, usually you don’t get – congratulations! When you say that, [inaudible] with the internet marketing and the parents and children and you see kids and teenagers going out and making lots of money so it can be done at any age. What are some things that they should look for with these scammers, because scammers don’t always look like scammers, they look like people.

Tom Antion: Yeah. Well one of the things is outrageous claims. I mean anybody that tells you that you can make an extreme amount of money in a very short period of time with no work it should be obvious but people get caught up. And I tell you one of the things that these scammers are good at is copywriting. They’re really good at writing videos that make you think that a piece of dog poop is the best in the world and you gotta have that and it’s really what it is. And so you gotta watch out for outrageous claims. I became a multi-millionaire for years after doing this. However, I worked my butt of those four years, I studied, I got training from people, I worked day and night, I was a fanatic and it didn’t happen overnight. It can but it’s not – it’s just like any other business, it takes enormous time. So that is the first thing.

Second thing is income claims. There’s two ways that people can lie about their income. One is just photoshopping fake results of their bank statements –

Nathalie: I’ve seen that before where they show you their checks.

Tom Antion: Yeah, that’s one way but the other way is more insidious. They might show you real sales figures, they might say “We’ve sold $200,000 in a week of this new super duper product” and they did. What they failed to tell you is that they spend a quarter of a million dollars in advertising. “I actually lost $50,000 but I’m gonna make it up from you because you don’t know any better when you saw this bill of goods.” So you gotta be very careful with income claims and outrageous statements. And as you’re more knowledgeable, you start seeing the patterns of the people that are just selling the same stuff over and over again with the different names and – but in the beginning it’s tough because you don’t know.

Nathalie: Yeah, because you don’t want people to shut down and go “Forget it! I’m never gonna do internet marketing” because that happens too, you know? When people, it’s a toughie. Yeah well anyone listening now – we have a lot of people that are archive listeners too. So if you wanna call in, the call in number is 347 945 5428. If you’re listening later, which most of you will do, Tom Antion will give his contact information several times through this show. Tom has – he’s not here trying to sell you. We’re giving you information, but we literally have the tools so that people can signup and learn how to do this. You can learn on a small scale or a large scale, you can do it online with bits and pieces. The amount of content you have – and you’re a pro speaker too. I’ve seen Tom speak at events and all of a sudden he’s a [inaudible] and everybody was following him. And somebody said that about you by the way and I agreed with them – this was like years ago I heard you and you’re so good and you’re the real deal. And so I’m just saying and putting that out there cause you really have a lot of information too so if somebody is a little afraid and wants to get their toes in the water but not jump in, you have everything from getting and reading and learning the information for what to look all the way up to an internet marketing school, where people can physically come in and do classroom training. So I wanted to mention that.

Tom Antion: That’s the reason why I started this school, it’s because there’s no scrutiny in this industry. I mean other than the FTT who can barely see past their nose when every day 5,000 supposed rich marketers appear on the scene. So I started the school because I knew that I would be under scrutiny. Financially I had to be very well to get the license to the school, I had to put a big amount of money for student refunds. So none of these scammers are gonna go through this scrutiny and every year I have to recertify and they can come in and any mistake I make it’s $1,000 per mistake.

Nathalie: Really? I had no idea!

Tom Antion: So that is what I did – cause no matter how good you are, you’re surrounded by these rip-off’s. So you just have to be very careful who you’re dealing with – and you can hardly look at reviews, because many people generate a false number of positives about themselves.

Nathalie: In other – ok.

Tom Antion: Yeah, they get testimonials and they get and pay other people to do testimonials. It’s just crazy. But so anyway, the warning has been put forth but that doesn’t mean that if you learn how to make money using these legitimate means ether promoting your own product or service or – and it’s not necessarily or. It can be and – promote a lot of things that you might not care about just for the cash flow. For instance I have golf sites – what’s that?

Nathalie: No, I mean as long as you believe in it.

Tom Antion: Yeah I’ll promote everything that’s ethical and moral if there’s a demand for it. I mean I don’t have to like it and my example if golf. I have golf sites and I hate golf. I wouldn’t play golf is the sweetest bikini team is holding my laptop. But people are crazy about it so why shouldn’t I take the money if I can build the site? There’s no reason. And another cool reason, Nathalie, is I’ve been really excellent at making my hobby tax deductible. Because a lot of people have money and it costs them a fortune but they get to tax write off for it. For instance I’m a tennis nut, you know what. And I thought “This racket costs $200 and you gotta have a PHD to pick up the strings at $30 and I got a ball machine and lessons.” And I started this, and I’m a pretty big guy, I have the distinction of being the largest person ever to produce and star in a tennis video. I started psychotennis.com and it’s all for big people that love tennis that learn how to beat leaner, and in better shape people by using the geometry of the court and making shots that they hate and all this stuff. So that makes my tennis stuff legitimately tax deductible because I got a website selling a video. And I’m not giving accounting or legal advice, but [inaudible] absolutely, you’ve got a business based on tennis there.

Nathalie: You make it so easy, I mean even for real estate agents and brokers, when they’re doing their internet marketing, you have to be able to get prospects in and get them into a funnel and have a way of following up and touch base. If you don’t have that connection – and that goes for any business on the internet, you’re gonna lost a lot of people, a lot of prospects. So where does somebody? How did you get into it? Cause I know you were in the speaking industry but how did you actually just slide into that with years of other training?

Tom Antion: I am celebrating my 20^th year selling on the internet. I started just when the commercial internet started in 1994 and prior to that, I was selling products and services but it was hard enough in those days to sell them across the street let alone around the world. So when I saw the internet come along I thought “You mean I can sell stuff from my desktop in another country or state?” The answer was yes and I was like “I’m gonna learn this stuff!” So I just studied day and night, anything I could get my hands on and I actually made my fortune selling public speaking videos. And most people, they’re not like us, Nathalie. We’re weirdos and like public speaking but most people hate it and that’s where I made my fortune, with selling public speaking videos. I was selling them before but you had to be face to face.

Nathalie: I think that for the majority of people, you were even doing teleseminars before people were doing any of that.

Tom Antion: Oh yeah! I was doing everything around 1994. I had the longest running public speaking blog. The blog started in 2004, I have the longest public speaking speaker shop so I have a lot of firsts because I was there, doing it during all this time. But anyway I was selling some stuff that was hard to sell cause people were haring it. A lot of people selling stuff today on internet marketing, that’s all they’re selling “How to get rich on the internet!” And they’re driving broken down Pinto’s and pay their rents. But I got rich selling public speaking videos and I had good teachers. Cory was my first teacher.

Nathalie: I remember him.

Tom Antion: Yeah, he died in a tragic [inaudible] accident but he was like the 29 year old grandfather of the internet marketing. Brilliant guy and he was a good teacher and as soon as I got good training I started making money cause first two years, Nathalie, I didn’t make a nickel. I was studying and trying everything under the sun then I started my training with Cory and started making money immediately. But it was $50 a week, then it was 100, then it was 500, then 1,000 and then we regularly had 30,000 months and sometimes 60,000 months. Excuse me, weeks. So this is the real thing, but for the real-estate people you need to understand how to bring in leads. Now if real-estate is mostly local, however I want to make people think just like follow your lead that if you can think globally, do your business locally, you’ll make more money. That’s what matters, thinking globally. Cause you can sell only so many houses that are right around you, but you can sell information and knowledge all around the world, anybody that speaks English and translate to Spanish and there’s more you can sell.

Nathalie: Exactly! And with the internet, it’s so easy bringing the people together.

Tom Antion: Exactly! So all the people listening, yeah. I want you to learn local marketing and that means what we call putting on geographic qualifiers on everything you do. So Nathalie isn’t just a realtor in Hawaii, you would have pages on your site with the different cities and neighborhoods in Hawaii that cut out the rest of the realtors in the world, other than the geographic location.

Nathalie: So you’re saying make it local! So we’re in Maryland and Hawaii and we have affiliates in 50 states, you would actually tell somebody to just keep their information local, right? For their community.

Tom Antion: I would go further than just using the word Maryland. I would – there’s all the major areas in there that you service. I would have different sections on the site. Yes it’s a lot of work but I did this work 10 years ago and it’s still working for me today.

Nathalie: So you’re calling them geographic qualifiers.

Tom Antion: Yes.

Nathalie: Are the [inaudible] links? They’re seeing the links and picking them up and now it’s down more, because people usually type in a different city?

Tom Antion: Exactly! If someone is searching for [inaudible] Maryland Realtor and the search engine sees that, they’re not gonna give them a realtor in Toledo, Ohio. They’re gonna cut out all the other people on Earth except those in Maryland. So I mean it’s a little more complicated than that, but not much.

Nathalie: I have a question. For agents and brokers that [inaudible] which is internet data exchange, they can actually –

Tom Antion: I don’t know what that is. What is it?

Nathalie: It’s like the multiple service. So say we’re in Hawaii and we belong here [inaudible] but internet data exchange means that my brokerage and other brokerages will share information. So if you’re a buyer and you’re looking at our site, you can look for the portion with the IDX and see all the listings with the other brokers, etc. So that’s done through a feed and the local [inaudible], but I don’t think that’s gonna do what you’re talking about with geographic qualifying so I’m wondering if it would make sense to have like the IDX form on the site, but then with what you’re saying it sounds like you need to have a little link, actual hyperlinks?

Tom Antion: You would have pages in your site. See people don’t always come into your homepage. They’re gonna google and the other search engines will display the page that best fits what that person was searching for. So if you had a page on your site about land in Maryland, if that person is searching for realtor and land in Maryland, they’re gonna – google and the other search engines are gonna take him directly to that section of your site and he’s gonna bypass the homepage.

Nathalie: And that makes so much sense and the IDX wouldn’t do it, it’s not gonna help you in that situation.

Tom Antion: This is a total different concept from what I understand. See, I want you to get the lead on the site that you control. Then that’s gonna be the most money for you. If you go splities with people than good for you, I want you to be in control of the lead.

Nathalie: But that should actually be a text link? Is there a type of link that –

Tom Antion: These are pages on your site.

Nathalie: I understand that. So here’s the page and then you’re gonna talk about land of Maryland and you’re gonna have a random city but you’re gonna have that, but when you look at that page and you’re a consumer, what’s it gonna look like? Is it gonna be just text –

Tom Antion: It’s gonna be information about land of Maryland, about Nathalie Mullinix –

Nathalie: Years ago they would say that text and words are better if you have like a graphic or something.

Tom Antion: You’re gonna embed land of Maryland in graphics. If you have just some pitiful looking text planks, you’re not gonna compete in the marketplace just by looking old and pitiful. So you can have a graphically oriented site with nothing overboard, with these key words. What we’re talking about is that “land of Maryland” is a key phrase. And it’s embedded in your title tags and graphics and in the text of the site and they’re gonna read about you and the area, maybe some area demographics and then call to action. How to get a hold of you? That’s what we want, a direct do not pass go, do not go to anybody else but Nathalie. That’s what we want.

Nathalie: I see what you’re doing cause that’s really good. So you’re narrowing it down much more globally.

Tom Antion: Well the global part is different.

Nathalie: Is what?

Tom Antion: Well the global part of what I said is different. That is what I said what I want you to do locally. But to bring in cash flow – I know a lot of people who want to sell real-estate love to sell real-estate. Great! But they also like money coming in and it’s been tough for a lot of the people, except the cream of the crop, to make it in real-estate. So I want people in whatever field they’re in to be able to bring money in from other avenues, either related or unrelated. Once you bother to learn the internet stuff, you can sell your knowledge of selling real-estate by having a real-estate course that you sell around the world like an online course and make $200 every time someone buys it.

Nathalie: Exactly!

Tom Antion: Clean profit cause you’re selling online.

Nathalie: Yeah, we do that with products. Some of you who are listening right now – you’ve always bragged “I’m not really technical.”

Tom Antion: That’s true!

Nathalie: So someone is not technical. I remember in the late 90’s people are using Frontpage and Dreamkeeper and things like that but now WordPress has gotten so much publicity. What do you think about it?

Tom Antion: If you remember back when VHS and beta tapes were coming to the market – you’re not old enough to remember.

Nathalie: I am unfortunately, yeah!

Tom Antion: Well most people said that beta was actually a higher quality for taping, but VHS won the war, they won the marketing war so beta disappeared. It’s the same way with WordPress. There’s other things out there and other kinds of systems, but WordPress won the war. There were like hundreds of thousands and there’s – there’s probably a couple hundred million WordPress installations.

Nathalie: Probably good to go. If somebody doesn’t know what to use, would you recommend WordPress?

Tom Antion: [inaudible] love it and there’s plugins. Plugins are like accessories on a car. So you can get a plugin that makes your search optimization a lot easier, you just fill in a few things and that takes care of that. You still have to get incoming links and stuff like that but for running and operating a website with virtually no money – in fact if you want to see something that will make most people out there sick, my school site, IMTCVA.ORG, I have less than $100 in it and it rivals the University of Phoenix. It’s a universal website

Nathalie: You’re kidding! That’s amazing! So let me explain for people who have no idea about this at all. Would that be WordPress.org or .com?

Tom Antion: Well neither really. So you don’t wanna go to WordPress.com, where you can start a blog in 2 seconds because they don’t allow anything commercial. It can only be for family stuff.

Nathalie: That’s good to know.

Tom Antion: So every hosting service for websites in the world will give you a copy of WordPress for free.

Nathalie: Is it a .org or it’s just a copy?

Tom Antion: It’s not a .org. You go to hostgator and you use WordPress software on their service. They give it to you, install it for nothing. And then you pick a theme. A theme is like when WordPress was the engine to your car, a theme is the paintjob/

Nathalie: You pay for a theme or just pick a free one?

Tom Antion: There’s free and paid themes. The reason we like paid themes is because they’re supported and when WordPress updates, free themes frequently aren’t supported and they’ll go bad on you and there’s nobody to help you. But we’re only talking 60 to 100 dollars. That’s where the cost was in my site, picking a theme. The rest of it in probably a half hour tutoring session I can have anyone putting their own pictures on the site, their own content and all of that.

Nathalie: Even learn how to embed the graphics like the title?

Tom Antion: Yep! Because you put the plugin in and just fill in three lines of text and that’s it. It’s automated all this stuff and so regular mortals can operate their websites for nothing. And this is one of the things that I attribute my success, Nathalie. I probably have 2 million dollars in the websites, but I have less than $1,000 in 20 years in website creation.

Nathalie: That’s like impossible!

Tom Antion: It’s impossible because the web people want to keep you in the dark because the same thing – that site that I told you that I have less than $100 in, would be 15,000 to 20,000 if you went to a professional firm –

Nathalie: We did programming in the Philippines and paid a lot – I mean cheaper than if we had full time programming over here but the programs still were added up and now we have to redo everything because it’s archaic programming.

Tom Antion: Yeah and we don’t even use archaic programming anymore. I mean we never did, because there’s so much off the shelf stuff that you just put a plugin in and it does what you wanna do. Put a calendar on.

Nathalie: If people want to contact you and find everything, should they go, I see greatinternetmarketing.com/retreatcenter.

Tom Antion: No, just go to greatmarketinginternettraining.com and that’s my mentor program and that will get you into contact with me. And I have so many resources – I mean like this WordPress, I have this $97 course that teaches you everything you need to know and it saves you thousands of hours on web design. You know what’s worse than web design, Nathalie? Is waiting for these rotten people –

Nathalie: We still do it, cause I don’t have time to do it and I delegate it out and we got ripped off for like $10,000 because the company was doing it and two months later we had to do it again. But even now when we have other people doing things, we’re paying because when you’re running businesses you can’t run everything and [inaudible] also antion.com is another one of your site. I just wanna put that out there because it’s easier for someone to remember antion.com.

Tom Antion: Yeah and put /blog up there cause we just opened a new blog section and there’s an article right there, with the top 15 mistakes people make on their websites. So it would be the perfect place for them to start. And also it would be a great marketing technique on the page that they will lean and tomorrow I’m gonna reveal how I did it. So it’s a good place to start.

Nathalie: And there can they signup on your newsletter too?

Tom Antion: Yeah they can get on the list. I won’t spam you or anything. My policy is I won’t send you an email unless I have something to say. So many people send them three times a day and just with drivel. So I don’t have time for that nor a reputation.

Nathalie: No, you’re fantastic! So we’ve got this person listening in and they’re gonna do – would you. Ok so to back it up a bit. We use Vario for hosting private servers for years and because of what we’re doing we always need the bigger and larger priced options.

Tom Antion: I have a website there, yeah.

Nathalie: We flipped to another company and because some of the people were here before and then we also have hostgator. For example on hostgator – or when you go to signup for domain names, because I’ve been doing in a different way with the business all these years which we’ve spent fortunes really but it is what it is. And – but when people say they go and get another domain on godaddy or one of those sites and they offer you that capability, you’re saying you recommend that?

Tom Antion: Which capability?

Nathalie: The capability to have a website right away.

Tom Antion: No don’t take that! That’s for dummies. That’s just for clueless people and they’re just trying to suck you into and get you to host there. They have WordPress and every place has WordPress.

Nathalie: So don’t do that $5 website!

Tom Antion: No. Right at there you contact support and say “Listen, I wanna install WordPress blog” and they’ll say ok.

Nathalie: Ok, so you’re asking for a WordPress blog, cause I’ve heard just for the [inaudible], there’s .org and .com.

Tom Antion: You don’t have to deal with either of them, you’re gonna go to a hosting service and they’re gonna give you the software and probably install it for you.

Nathalie: Ok so you don’t want to just do it that way. You have to make sure you’re doing that step. And then what about fantastico?

Tom Antion: That’s something really easy to install. But like I said, at godaddy chances are they’ll do it for you and just give it to you. You probably don’t have to fool with that.

Nathalie: So automatically with WordPress you’re gonna be covering SEO and people need to learn how to do that.

Tom Antion: You get a plugin called the all in one SEO pack and then there’s another one called YEOST. But anyone of them is fine and it makes it easy for you to do this SEO on your site.

Nathalie: That’s fantastic! And then they also have a content management system.

Tom Antion: That’s what WordPress is. Yeah so it’s already that. Now it’s not gonna be something like [inaudible] that’s gonna keep track of who you’re gonna call and that kind of stuff. It’s not for that, this is just a website version. It isn’t something where you take notes from the people you call yourself.

Nathalie: It really sounds wonderful though because they’re actually able to get a – when I say contact management system I mean add pages and things that before we would have a web programmer do that. I’m gonna stop for a second, I think we have a caller with a question. I just want to go ahead and – Hi you’re on the air! Would you like to ask us a question? Just tell us your name. I think they just hung up. Oops, I didn’t want to embarrass them! Come back on, we won’t do that to you! So yeah. Some people just wanna listen. So they’re gonna go in and – it saves all the steps and money and that’s one of the things that WordPress has done for people out there, is covered so much.

Tom Antion: Like I said, WordPress won the marketing war so the developers are developing plugins like crazy, like thousands a day to make the site do all kinds of stuff with either free or very cheap plugins. For instance you can have a membership site for like $97. And so now you got $200 in the website where you couldn’t even talk to a web designer without 500 and get anything for thousands.

Nathalie: They all charge you so much money! And I mean it’s just like – so if somebody says “I’m gonna pay somebody $1,000 for a site” they’re telling me it’s gonna be PHP or HTML open source or whatever.

Tom Antion: Absolutely not! No, because what they’re doing is they’re trying to make it too difficult for you to actually operate it so that you have to come back and pay them for a monthly maintenance. I just consulted with a place that spent $42,000 on their website and $1,500 a month for absolutely nothing. The site was nothing more than a WordPress site with a couple plugins and I guarantee they didn’t have more than $100 in the site, the actual developers and then $1,500 a month for what?

Nathalie: What if you don’t have the time to do it and you say to the guys “I can do this site for $1,000” and you’ll say “But it’s not WordPress.” I want it in WordPress. What would you charge me to do all the pages in there? The labor part.

Tom Antion: Here’s the flaw in that thinking. I am as busy as anybody on this earth. Two TV shows, documentaries –

Nathalie: I appreciate having you today.

Tom Antion: And everybody claims they’re too busy. Well here’s the flaw in that thinking. By the time you find a [inaudible] firm, pay them a fortune, explain to them what you want, when they don’t do it right, go through revision after revision you could have spent an afternoon learning how to do it, get a bit of tutoring and be done for 100 less money. So don’t tell me you’re too busy to do this!

Nathalie: I agree with you totally! I’m gonna take it to a new level, just the questions cause a lot of people – I wish that called would – I feel badly when someone wants to hang up but whatever. Some people don’t want to talk on the phone. Say you need database programming. Now that would be something that you would need to hire someone to do some other coding.

Tom Antion: That’s right. You would have that added on for the site and you’d still operate the rest of your site and then you would demand that that database program had a shell that you could operate yourself.

Nathalie: So you tell them “We need a content management system that we can operate ourselves so that when we hired you -” and you have them sign a work for hire agreement so they don’t come back and say otherwise. And then when they say – so it’s kind of like accessories. You’re going in and buying your clothes, your suites and outfit and you’re getting accessories. So you’re looking like you’re having the WordPress with either site, you can do the database separately and still make sure you have full control over it. You recommend that they actually do the work so they can see it online instead of working locally on their computer?

Tom Antion: Yes, you always want to review what you’re doing but let me ask you what kind of database are you talking about? Cause if it’s just email.

Nathalie: Well for us it would be real estate databases, because for example they have the [inaudible] feed and populating different searches so it’s definitely when you would need database programming.

Tom Antion: Let me tell you the warning on doing that, Nathalie! I had something very similar to that. I think it might have been real estate but it’s been a few years and I can’t remember. Came to me, they charged her $4,500, they dragged her out for six months, my people here duplicated what they did in 15 minutes for nothing, for free. Because what they did is they went to a webmaster script site. There’s places like tucow and they took an off the shelf script, they probably played video games for 6 months, holding off of this lady’s money, finished it off, gave it to us. It still needed a little tweaking but we still replicated it in less than a half an hour. For free!

Nathalie: No, it’s really scary! There’s different – people have to – that’s something I think WordPress cause I got into this in the 90’s as well and it’s just an amazing amount of money that we ended up spending for years, cause you didn’t have the plugins and software in a box type of thing. So – we’ve got about 20 minutes left and I wanna ask you, you also have a fantastic shopping cart you use called kickstartcart.com. Now can that cart work seamlessly with WordPress or is it something else?

Tom Antion: The answer is yes, it will work with anything because of the nature of the cart. See the cart runs on it’s own server so you don’t have to install it on any one of your websites. It links from your products back to the website or to the cart and it has forms where someone can put their email address in and it will go to the cart and store it for you so you can broadcast to those people or have auto responders so automatically if they signup for a freebie or buy something they get a series of emails automatically. So it’s a separate system. I probably have 70 different websites going through only one cart and if you’re on this website, you have no idea I have all these other websites.

Nathalie: I’ve heard, cause I’ve been checking into – we’re changing a lot of stuff to WordPress and I could never get back to the thousands of dollars and I’m from the old school and still paying a lot for the servers, but we have people monitoring and I like that, 24/7 support and it’s free. But I’m looking at WordPress and I’m wondering, some of these guys say “No, you need to have a plugin.” There’s this thing called [inaudible] and I was looking it up and it’s not very good and it’s taken a lot –

Tom Antion: Yeah that would be ridiculous for you to –

Nathalie: Well I think it’s taken off like you said a half an hour ago.

Tom Antion: People don’t know any better.

Nathalie: Exactly! Well look at zillo, and I don’t wanna get sued but for the real estate agents and brokers who are listening to this call, everyone is thinking “I gotta be on zillo!” The statistics are messed, they are not valid statistics, the things are skewed but they had plenty of money to throw out to the market.

Tom Antion: Yeah we see this a lot and people do a public offering, they get a bunch of cash infusion and they market to people that don’t know any better. That’s why you gotta have someone who knows what they’re doing and it’s not gonna be a geek. Let me tell you that. If the geek was so good at making money, why would they be working for you? So when a geek tells you “We gotta use Droople cause it does this and that.” Well I bet you they’d trade bank accounts with me. They need money but they’re geeks, technical nerds and they never made any money. You have to deal with people that know how to make money but I’m still telling you keep your cost low! And that’s what I specialize in, low cost, high returns.

Nathalie: Now do you recommend on the websites people using AdSense and putting those ads on there? Do they receive money that way or is that a thing of the past?

Tom Antion: Well that doesn’t make sense for most people trying to make their main income because you’re gonna be sending people to your competitors when you get 20 cents and they get a big contract. I do it on sites that I don’t care about, like the golf sites. So any money that comes in, I don’t wanna talk golf with anybody, they just click on the link, I get a commission. But on your own sites it doesn’t make sense, because you’re clicking out for 10 or 20 cents and sending somebody –

Nathalie: You’re right cause I guess the way for people who are not familiar with how AdSense works, is say you’re in real estate, if you put it on your real estate site, it’s gonna put ads that are related to real estate. So what Tom is saying is you’re gonna be throwing them to your competitors and it doesn’t make sense for a small piece of the pie when you want to have that customer. Gosh, you have so much information! I knew this time would fly by and – you know, I wanna also ask a couple more things. I want to give your site antion.com. I’d do a google. So the antion.com and the IMTCBA.org and then – yeah. And greatinternetmarketingtraining.com. And if I put great internet marketing.com at least –

Tom Antion: Yeah I have that too, but that was my old training site where great internet marketing they can watch a video about my joint venture program, they can download a learning brochure that has examples of lots of sites and revenue streams. Like we have 9 different revenue streams we pull in so it gives you examples of all of them.

Nathalie: I just want them to find you so they can get on your list and get all your information.

Tom Antion: Go to antion.com/blog.

Nathalie: Cause you’re amazing! What you’re doing is amazing. No, really. Cause I’ve known you for years and years and it’s just nice. I’m gonna give the number too in Virginia for the retreat center which is 757 431 1366. We only have about 10 more minutes left and I wanted to ask you. You have a method of creating a one page sales letters that are very lucrative because that’s another thing out there where you can google one page letters and you have to have – and you’re gonna get so many websites and programs. “Buy this program for $2,000!” So there’s different sites with memberships that they offer it. So elaborate on what you recommend on this.

Tom Antion: Well first of all a one page site is never gonna get traffic from google. You’re always gonna have to drive traffic to it. Basically it’s just a sales letter and google hates one page websites because they don’t look substantial and google wants substantial sites. So you’re gonna have to drive traffic either by a radio show like yours, or by paying advertising on Facebook or google AdWords or you might have a TV show or a newsletter. So it’s basically a sales letter which brings me to my number 2 thing – actually they’re concurrently important. But what I claim that has made my fortune is what we call copywriting. This is not like protecting your work with the Library of Congress, it’s about writing words that make people give you money. I have a site called copyriting901.com that teaches me how to do this and this has made me over $20 million and this is high profit stuff. In real estate if you did $80 million sales – yeah but this is 90% profit. So copywriting – so basically you’re making a simple page that doesn’t have navigation on it, with a headline and testimonials and all the things in a sales letter and you drive traffic to it.

Nathalie: So how do you make the page – if you’re a novice, how do you make the first page?

Tom Antion: Well when you’re in WordPress, first of all it does not have to be the homepage. The page that made me the most money in my career in just a page within a site that nobody knows about unless I tell you. So all you do is you go into WordPress and you go to pages, add new. And you’ll add a new page and if you don’t tell anybody it’s there, nobody will know about it. And it always has an address on the top so when you send it to people, you send them directly to the sales page. They don’t even know the rest of the site, they’re just going directly to the sales page. So you can do it that way or start an entire site by yourself but basically, if you just did that, you’d install WordPress, add a page and then make that page the homepage. I mean it’s that easy.

Nathalie: So you actually have to install WordPress for that one page – ok.

Tom Antion: If you were gonna do it on a site by yourself. But many times I’m just doing it on another page within a site somewhere.

Nathalie: Ok. Wow! This is just so much information! I mean you have a simple three prong attack of internet marketing and you basically are saying you just care to teach people where to click to make money and to teach your students the exact techniques you used to pull 75,000 or 20,000 in a month from your home office. This is amazing! So you really take the nuggets, you know it like the back of your hand –

Tom Antion: People get confused cause there’s so much stuff. With the three prongs, there’s only three things you’re doing. You’re working on your websites or putting ecommerce or a shopping cart on it. Prong two is a database of emails to people and prong three is product development. So no matter what you do, it’s in one of those three. For instance, everyone is going crazy for years now on social media. Well guys like me, here’s what we think about social media. Big, enormous waste of time! Unless you get people off of social media to a site that you control and get them on the email list. Because people just burn an enormous amount of time fooling with the social media and never making money of it. Look at what Facebook did to us. Facebook played the whole world by getting you to kill yourself to get fans and likes and now if you don’t pay, nobody sees anything you put up there. So less than 5% of people see it unless you pay. So you wanna get people off social media and somewhere you can control because Facebook can change the rules anytime they want and you’re screwed! So get them off of there and on to an email list. But that’s in prong 2 with the database. So everything you do falls in one of those three prongs.

Nathalie: Wow, it’s really hard to know who to trust! It really is because it’s so easy to see it [inaudible] because you’re working on the site and doing product development and it takes time.

Tom Antion: My bottom line is if you don’t get in a hurry and you take time to learn things correctly it will be worth it more than anything you ever did in your business life. Because you can reach around the world from your desktop at a very low cost and sell your products. But if you want to get rich quick, God help you! You’ll go down like everybody that refuses to learn.

Nathalie: Wow! So with your techniques you really have them focused around their main business because that’s what brings the money in first and then they give it to everyone else. Yet you actually tie in affiliate programs so people learn how to network and what other people but it can bring them money back and forth.

Tom Antion: That’s right! That’s called joint-venturing and affiliate stuff. So it’s ok if you already have somebody in your database and you recommend some non-competitive product that they’re gonna buy and get a commission. In fact this is how I legitimately say – and this gonna sound like hocus pocus, but you’ve been around me and you know you’re not. I couldn’t stop the money coming into my checking account if I tried. Couldn’t stop it! And the reason is I recommend other services and I get paid as long as you stay in that service. So if I recommend a service to you once and you keep buying it every month, I keep getting paid every month and I only recommended it to you once. So if I just quite everything today, fire everybody and just sit and watch tennis all day I would probably bring $300-400.000 a year in just doing nothing, because of these things. So they are real.

Nathalie: We’ve got to jump through a couple of things that you – so in addition to someone doing their own business, I know you have wedding and eulogy sites.

Tom Antion: Yeah, once you learn how to use these techniques for your own business, there’s no reason that you couldn’t sell this and that. Like I have eulogy books that bring in 40,000 a year, wedding books at 70,000 a year.

Nathalie: Wow!

Tom Antion: These are eBooks. The money goes into the checking account automatically, they download it and I just sit here getting an email saying you just made money. And it sounds hocus pocus, but it’s basic eBook, it’s a digital product. eBooks are going crazy now, I was selling them even when it wasn’t cool, back in 2001. But this is all doable. Everybody has knowledge in their head, if they get it into a sellable format, people will buy it! They will give you money for what you know but you have to go through these steps to make it easy for them to do it.

Nathalie: And you teach all of it, what to charge – it’s like you take the learning curve away and make it so easy. And I think it’s just like you mentioned before with people having a fear of speaking and they won’t do it but once they get over it they go like “Wow! That wasn’t that bad.” And that’s what I think you do with the internet marketing. Is get people to see this is easy, it’s not so [inaudible].

Tom Antion: It’s easy when somebody holds your hand. If you go and try to figure it out on your own, yes, you will get buried. And I can’t do it all by myself. That’s why I keep young people around, because if I want something done on my smartphone, I can’t figure it out. I give it to the girl and it comes back and it’s done. You can’t do it by yourself but you can do it. That’s the bottom line.

Nathalie: Wow, you’re amazing! So these sites can be just so [inaudible] I’m just so shocked.

Tom Antion: Well WordPress is free and a theme is no more than $100 and also I forgot to tell them about Fiveer. Do you know about Fiveer?

Nathalie: Yeah, go ahead!

Tom Antion: Yeah it’s a place – It’s Fiverr.com. It’s a place where thousands of people are telling you what you’re willing to do for $5. And you can get custom graphics. I got world class voice over work with 25 year old radio veterans for $5.

Nathalie: Was that like Elance?

Tom Antion: I don’t hardly bother with them anymore but it’s great. There’s some funny stuff in there but there’s people that will fix your blog for you, they’ll install it, put custom graphics –

Nathalie: Well it has been wonderful! Thank you so much for taking so much of your time.

Tom Antion: I’m just getting warmed up, Nathalie!

Nathalie: I know! We’d love to get you back when you’re in between your schedule or something. I wanna see you when I’m on the East Coast.

Tom Antion: I’m heading to California for two speaking engagements and working on my TV show for a couple weeks so I’m gonna be closer to you.

Nathalie: I’m gonna be in Irvine in the first week of November but I think you’re going at the end of October.

Tom Antion: I’ll be home by that time yeah.

Nathalie: Well tell us one last point and we’ll get off here. We’ve got about 40 seconds.

Tom Antion: This skill is probably the best thing you can do for your business or if you get your children involved – we’ve had kids at 8 year olds writing books and selling them.

Nathalie: It’s amazing!

Tom Antion: If you wanna give your kids a heads up on something that they make their own way, this would be it.

Nathalie: Tom, thank you so much! And I hope to see you sometime soon. I wish you peace!

Randy: Thank you for joining us on REALTY UNIVERSAL, Inc. Radio! Our hope is that you were enlightened, encouraged and mobilized to be an agent of change. REALTY UNIVERSAL, Inc. is on Facebook, join us there. Follow us also on Twitter@REALTY UNIVERSAL, Inc.. And for more information, you can go to RealtyUniversal.com. Make it a great day!

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Randy: What’s up world? And welcome to REALTY UNIVERSAL, Inc. Radio! The fastest hour in radio, no doubt about it. I’m Randy Zachary and this is a show about real estate, about God, about life, about giving back, about being the change in the world that you’d like to see.

A privilege to bring to you Nathalie Mullinix and REALTY UNIVERSAL, Inc., a company dedicated to excellence. REALTY UNIVERSAL, Inc. is a revolution founded on a very simple principle. We believe sellers and buyers should have choices. We have been a pioneer in the menu programs system, more on that of course a little later. Nathalie Mullinix, president and founder of REALTY UNIVERSAL, Inc., averages over 80 million dollars a year in sales. Nathalie has been in the country top 1% for over 25 years and number one in Hawaii for two years prior to stepping back to building REALTY UNIVERSAL, Inc. Membership Network. She’s an accomplished speaker, writer, consultant, trainer, and oh, by the way, mother. She travels worldwide literally, spreading the Gospel if you will, of REALTY UNIVERSAL, Inc.. And she joins us now. Hey, Nathalie!

Nathalie: Hey, Randy! How are you doing?

Randy: Doing good. In California got the low 90’s going on here so we’re enjoying a little bit of respite from the weather.

Nathalie: Oh, God! It’s so awesome! Well you don’t have a really cold winter there. It’s not too cold where you are.

Randy: No. It’s pretty mild, lots of rain and cloudy stuff but you gotta go up in the foothills or the Sierra Foothills. You get up there and you get a little more snow and stuff but yeah, we’re enjoying it and looking forward to today’s show. Again, we’re gonna revisit a very cool thing, and it’s the Buyer Rebate Program. And we’ll be talking about that in just a moment. And in the second half, the return of Dave Ferguson, askcoachdave.com –

Nathalie: Oh my gosh, it’s great! It seems like ages that we’ve talked to him. Awesome!

Randy: He’s on quite the role and we want him to talk about what John Maxwell calls the Big Low. The law of momentum and when you get momentum goes over the years, everything is easy, you’re in that groove or zone. Everything you touch – and he’s in one of those amazing zones right now, but it’s a product of years of preparation and hard work and now opportunity. So he’s gonna talk about how dreams really come true, but only after years of hard work. Most people don’t like that second part.

Nathalie: But you gotta visualize and stick with it because it really does come true, if you have that vision and have it through. It’s not like we can just dream about it and sit there and go “Make it happen!” That’s so cool! I’m looking forward to that. It’s really awesome! So I’m excited about the first half because, especially with the economy and the way things are, some people are making lots of money and it’s the old adage “If you have the money you can make the money.” And some people are still struggling and are certain there’s a lot of fear going on which we try to say fears are false evidence appearing real. We know, we have our ups and downs in life and we really do believe in helping people. I see it all the time, of course the company experts are gonna say “Bottom line, make money!” And if it goes public that the company isn’t making money for the shareholders, everybody gets aggravated. I still, to this day, am of the firm belief that if you give, it comes back. We’re here to serve and it’s wonderful if you can help everybody. Of course, you need to be smart and be able to pay the bills and overhead etc., but I still believe when it’s all said and done, if we can help our fellow human beings and help, that it’s gonna come back. It’s not that we do it just to get back, we’re doing it cause we care. So I’m excited. You know how I say to you “Gosh, Randy! The first half seems horrible to me because it’s real estate and I’ve done it for so long that it just gets, to me it gets boring.” You’ve done radio for 25 years and I don’t think it’s boring for you. You’re so good at it and you have the natural comedian side of you so you’re funny, but you still feel like – cause I think it’s true about everything after a while but I’m really excited now! Because we’re gonna talk about the buyer rebate program and how it works and this is in 50 states. We actually networked with brokers around the world and a couple different networks, there’s more than one we’re working with, but and we can on a case by case basis work out pretty well in 50 states and as we go through explaining it, we’ll see how if you’re an agent, broker or buyer listening to the show – because most buyers are sellers and most sellers are buyers, right? You’ll see how this works and what it’s covered a lot of the pros and cons when you’re offering programs like this, because somebody out there doesn’t like somebody making money or digging into your money. But I’m excited because think about it! If you were buying a property and there’s a way for you to earn more money and make money to use for your purchase, wouldn’t you wanna do it?

Randy: Yeah. Absolutely! I love to do that math!

Nathalie: Yeah and it’s not a lot of work, but there’s some work involved. Because just like you just mentioned, a good point about putting that work together and have that vision and it still comes through. So it’s like “Hey, did somebody give me something for nothing?” Not really. Should somebody give you something for nothing? Not really. I mean we’re getting into the philosophy side of it, but yeah. There is some work involved, cause it wouldn’t be fair for agents and brokers is there was no work involved. And as we go through this show, which goes by pretty fast, you’ll see why this process works and why we’re able to do what we’re able to do. And that’s exciting to me, because it does make a difference, it helps you as a buyer and it helps agents and brokers and it makes it a win-win situation all around. That’s what keeps that exciting, cause there’s a bigger picture there and it’s pretty neat!

So we’re gonna get started in a couple minutes and I wanted to say our parent company is REALTY UNIVERSAL, Inc., that’s not the company that’s gonna give you the buyer rebate if you’re the buyer. It actually comes through the transaction that you’re in through a local broker or real estate agent. So yes, in order to get a rebate, you’re actually gonna have to follow licensing laws, so you’re actually going to have to work through local brokers and real estate agents. So it’s not like writing something and getting the check to you, because it goes through the transaction, it goes through in the closing statement, it’s in your contract so there’s full disclosure. And yeah, it’s pretty neat! There’s actually some states that will say “Wait! You can’t give your buyers a rebate.” Like we have a brokerage in Hawaii or Maryland and those states allow buyer rebates. Some states say “Hey, we’re not allowing a rebate” but we’re still able to do this because you’re getting credit through the transaction.

So when we’re going through this today, you’ll see that the program’s called a buyer rebate program and yes, you’re getting money through the transaction, but it’s not like – some states don’t allow rebates. The program works, there’s many different – sometimes mortgage companies give them out. So if we just wanna go through the steps – and if you wanna take a look, there’s two sides that I’m gonna give you that are tied into our brokerages. There’s many sites that are tied into many other brokers that are offering the buyer rebate but one is MarylandBuyerrebate.com and mdbuyerrebate.com and for Hawaii we have hawaiibuyers.com. And that gives you more information too if you want to read up on the program. As always you can always go to RealtyUniversal.com and go to Contact Us. If you go to Contact Us and you want to sign up through a local broker in your area, you’ll want to fill out the form, country and address to this can be specified to you. So yeah –

Randy: So we’re gonna break this down here in the next few minutes. Really just scratching the surface and people can get more information at realtyuniversal.com. Is it ok if I ask a question?

Nathalie: Sure!

Randy: Because this is very fundamental. I told you before I got into radio cause the massing never really worked out for me. So here is my question. What is the difference between a rebate and just a discount? So in other words “Hey, I’m gonna go with this company cause this is a very cool rebate I’m getting.” What is the difference? In my mind I’m just trying to –

Nathalie: That’s a good question! If you’re getting the rebate when you’re buying the property, where the money is coming from is the seller is paying a commission to the company and the selling company is agreeing to take less commission from the seller and then the seller can give the credit to the buyer. That’s how it works if it’s an estate – they say “We can’t just cut you a check and give you a rebate. We have licensing laws for brokers and can’t just pay a commission to an unlicensed person.” So when you ask the difference, if you’re a buyer you ca get a rebate up to 2% of the purchase price and that comes out of the commission and what it is, the broker again reduces his commission and then has the seller pay it towards closing. A discount would be if you’re a seller and would say “Hey, I want you to list my house. What’s your commission? We’re not supposed to go into commissions by law.” But say they’re saying at 6% and you give me a discount and they ask 5%. So it’s a good question but you couldn’t really give a discount on the buyer rebate, there would be differences on how much you can get and receive up to 2%. So it’s a good question, you’re not paying them money so yeah. That’s pretty neat!

Randy: I understand now! That’s cool.

Nathalie: I think we have some email questions too. We might as well because we’re addressing them the questions and on this segment we have only 30 minutes to go through this, right? So and then we can dig in. What is it? It says “When do we receive the rebate?” Ok, you actually receive the rebate at closing, after buying the property and the contracts are written and you’re the buyer and there’s a seller and the contract is written and everybody’s agreed to the price. You can get it in a loan or pay in cash. Everything’s put through and an escrow title company and attorney and then you’re going to go to have a settlement at closing. That’s when you actually get the rebate. You’re gonna get it at the time, because that’s when for example the brokers are getting paid. If they don’t have a settlement at closing, you wouldn’t get the rebate, you need to be at the table and the moneys are being transferred from the lender to the seller company. So that’s when you get the rebate.

Randy: Ok, very cool! And how much? I mean what’s the percentage? You’re saying up to 2% of the sales price.

Nathalie: That’s a good question. Up to 2% is because when a selling commission, like if a property’s listed and the seller’s offering a courtesy co-op that’s the amount that they’re offering the title company that brings the buyer. So they’re offering 2-3% or less, but say they’re offering 3, the minimum that the brokers that we work with on this program will take is 1% to them and you get everything above. So it’s a 3% commission you could receive up to 2% and the minimum they’ll take is 1%. That’s based on the program that you do because you have to make a commitment and you do sign up and there’s a contract signed. So then you have an exclusive agreement, because there’s a commitment that you’re gonna work only with the broker. The company is going to put you on auto-prospecting and then give you listings and you also search within the listings online today it’s so easy to find properties on the internet, you go to open houses, you do drive-by’s and actually piggy back on some appointments. So there’s little details that get involved that the local broker explained to you and how you still do your side of the work to be able to get this rebate. And so up to 2% on a 500,000 house, that’s $10,000 which is quite a lot of money.

Randy: Yeah, in real estate you always think “1 or 2% That’s too low! When it’s that of a big number.”

Nathalie: A lot of the times, a company will go to 0,5% but can offer up to 2%, why would we do that? When I say we, I mean the brokers and agents that actually signup for the program. We do it because it’s based on a level of work and if you’re able to do this, and it works well, than we give you the maximum. We still want to make sure that you’re protected, that there’s something that you can handle right in the contract, using certified board contracts. Not board like in a legal term but contracts that are through border associations in the local area that you work in. Somebody to assist in the financing and coordinating. So you’re able to do the program but still not be alone and save or earn a lot of money sort of speak. You’re not actually earning as an employee or anything, you’re getting a credit in your transaction. But some other companies might only offer a tiny bit, and we’re able to do more. We have programs that are in between there’s situations where buyers say “I need full service. I need you to do all the showings and the looking up. I don’t have time to do anything. I just wanna pack.” But in this day and age, so many people when they are buying a property they’re excited and they look and find the property even before the agents find it, because the agents will be working with more than one client and you as you’re buying your own property, you’re focused only on that. So there are situations where the broker will get 1,5 or 2% and you’ll only get 1% because you need them to do more work. So that’s all explained and it really works out beautifully [inaudible] because we believe in it, in the programs. They’re leveraged and it’s a very wonderful situation that we’re able to o and we’re not greedy.

Randy: I’ve heard that buyer rebates might not be allowed in some states. Is that true?

Nathalie: Yeah! An actual rebate – we’re calling it our Buyer Rebate Program and it gets spelled out and you get the credit. And we have it setup when we do our trainings that we teach the brokers and agents how to do that so you’re covered no matter what state you’re in. They’re just talking about the rebate laws, if you could get money from this or that. What we do so that you are still able to do it in states that don’t allow rebate is that the actual broker in that area reduces their commission. So say the seller is paying 3% to the broker. The local broker would say “Ok, instead of getting 3% we’re only gonna take 1% and we’re gonna ask you to contribute 2% towards the buyers closing costs.” So that’s how they get the rebate, regardless of how the rules are in different scenarios. So the rebate covers a lot of industries so that’s how you can still get it. Which is pretty cool! And – but I’ll tell you. It’s a wonderful program and people love it! We do ask for a commitment through the local brokers, because there is work involved on both sides.

Randy: That’s the thing about real estate business or a lot of sales situations where you’re working with people, you’re building relationship. So – but I’ve heard of some realtors who actually have a before they really begin to build a relationship. There’s a term for it, but basically it’s a commitment that you make for them. “Hey! You’re gonna be my agent.” And obviously, I think people can break them as well and I think sometimes making that commitment and often times on paper helps reinforce to people that they’re making a commitment here and that’s important, isn’t it?

Nathalie: Yeah, so on both sides. If one side is not doing what it’s supposed to, the other side should have clauses to cover that. But it is important because many people, agents and brokers love this industry. It’s not a hobby, right? So they have to run it like a business as well. And when you make a commitment, you know you’re committing to that person and in return, they’re gonna give back to you. So it’s a win-win situation. It stems back to – and it’s really good cause you can week out clients that you wouldn’t need as an agent or broker. If someone is adamant – that might just be the perfect plan to say “I think we’re just not a good fit. You should find another broker to work with.” It really is! It’s kinda, it really makes life so much easier, because not everyone is going to be cut out to work with everybody so – another point I wanna bring up is the lenders like depending on the loan that you’re getting, if you’re a buyer and you’re getting [inaudible] loan, your closing cost might be tied in and you’re asking the client to pay it and depending on the price of the property – say you’re closing and you’re in Hawaii and it’s a $600,000 then your closing costs come out to 7,000 total. And on a 600,000, if you’d be getting 2%, you’d be getting 12,000 to use towards your rebate but all your closing costs are only 7,000. Then you’d have 5,000 extra that you couldn’t use through the deal in that rebate because everything needs to be disclosed and on the paperwork and that’s when you need trained agents and brokers that know how to handle that so you are covered from the beginning and you can modify rates without extra money. There’s other ways to do it all legal. It can’t be under the table or on the side. So it’s really important that you have trained professionals helping you with this. Go ahead, I’m sorry!

Randy: So here’s again – it’s me, mister not math guy. In your example, you said $12,000 rebate, but the closing costs are only 7,000 so you have 5,000. So the rebate must go toward some expense in the deal. The rebate doesn’t include just cash back to you.

Nathalie: Well that’s a wonderful question, because it can just include cash back to you. So that’s a great question. It’s explained in the beginning that it has to be, its different facets have to be covered without the agent or broker is gonna know what to look out for. So it can be given back to you if it’s allowed. In Hawaii you can do a buyer rebate so if a person comes in and says that they’re doing a cash offer you could just cut a check and they get that at closing. That’s it! It’s totally given back. Where the situation arises is lenders allow – like for example typically if you’re putting down – well the 5% are non-existing. They were before, but I’m gonna give you an example. Say you’re putting 5% and the lender allows 3% to be paid upon closing. You’ve got in a 500,000 house, up to 15,000 you can use. Say they’re putting down 20% and the lender allows up to 9% which definitely covers that 2% you’re gonna offer back. But if it’s a VA loan, depending on the states, usually you’ve got plenty of closing costs that it’s gonna get covered in that amount. So you’ll get your money and it’s worked out! They just have to know how to do it. So – if it’s a VA loan, they won’t say “Let me just cut you the full check and we’ll see if there’s anything left over.” So you have to work it out through the contract. So it’s just I’m getting a little bit in detail and technical than we would have the time to explain it all here on the show, but it’s very important though and it’s an excellent question. You definitely are getting it! It’s just – that’s why you need to work with somebody that knows what they’re doing because if someone says “Hey! I’ll give you up to 2%” and you go in and alone, when your closing costs are only 7 [inaudible], you would lose it, you wouldn’t get it at closing. They would be “Nobody figured it out in the beginning of how to structure it properly so that the lender, figured out the closing costs and that you’re getting the credits and how the credits can be applied.” Because then you could lose it if you don’t do something how to structure it and it’s not so much – we train agents and brokers, they have to know the questions to ask so they need to know to call the lender “By the way, we’re gonna do a credit! What’s the maximum we can get here?” So it’s an excellent question so yeah and you can see why people really need to deal with people that know their stuff.

Randy: Absolutely! That has been – in the last 20 minutes over and over again the need for somebody just as you have kind of explained this, makes me realize why would anybody in this day of Google, everyone thinks that they can be the expert in an hour of study, but there’s no replacing decades or work and service and knowledge that many brokers have. We’re almost out of time, but another couple of questions come to mind for me. And one is how do you guys, how can you pay more than most companies? I mean REALTY UNIVERSAL, Inc..

Nathalie: You know, I think maybe the agreement is different. I don’t mean to sound like that, because maybe to someone that’s not paying it seems like it’s silly to give away so much but that’s what it is. It’s basically having the systems setup and have it structured in a way that is a win-win situation. We have companies out there, we believe in real estate menu systems so we’re teaching them how to apply menu systems into their business. But many people, when they see our programs think “You’re just a discount brokerage” but we’re truly not! We offer a true menu where people can go all the way from the minimum for sale by owner program to full service and we’re training people how to offer that and do it in a fair way. So when it’s done properly, everybody’s happy because your local broker or agent is doing it in such a way that it’s working cause it’s fair. And I think sometimes you see the companies doing full discount or giving it all away on all of the programs and they’re not having enough money to finance the rest of them. That’s what I think. And we don’t try to take a big piece of the pie. We really do believe in – lots of people come back and love the program. And it’s not only a way to do business, but it goes right back to – it’s gotta be a win-win for both sides and it’s gonna be the people that say “I want everything! I don’t care about win-win. I’m the customer! I don’t care about you!” “You know what? I think maybe we’re not a great fit and you might want to go to another broker or agent that might be.”

Randy: Sometimes you just have to because you have to ask yourself. And I found that to be true across the board in human interaction where at the outset there is a more than normal amount of friction, problems that’s often a yellow flag.

Nathalie: Unless it was a bad day for the person, in which case you can tell. They really don’t care. I just don’t think that’s really a good way to do it. We’re almost at the end of the first half and – I also said it’s another email. “I’ve been told I would receive a credit…”

Randy: “…I read it – on the mortgage company.” So that’s the same as a rebate, right?

Nathalie: Yes – no it’s not the same. The mortgage company, if they’re giving you a credit, it’s not the same rebate, but they can also offer you a credit and still tie it in [inaudible]. They are gonna have amount restrictions and typically you’re gonna see that the credits are going to be smaller too. So there’s a couple ways to work it out and also when you’re doing the contract, you could also work it out like if you’re absolutely gonna end up with $5,000 extra, the check can’t be cut to you because you’re getting loans, then it can be worked out with the changes and then if we find out within three days that we can’t do it, then we’re gonna reduce the price by 5,000. You see? You can make sure you get it back for them. It just all needs to be done properly. So a pretty cool program! So for everybody that wants to look it up, you wanna go to Realtyuniversal.com and you can go to Contact Us and put your actual address and county or city so that we can place you with the appropriate broker.

Randy: Awesome! Again, just a wealth of knowledge on the rebate in general and the rebate program of REALTY UNIVERSAL, Inc. in particular. Realtyuniversal.com, the website to check out all of the information there and yeah. We are going to take a break real quick here and on the other side of course the goal is inspiration, motivation and non-other than Dave Ferguson from askcoachdave.com is gonna be with us. He’s returning and he’s gonna get us pumped up so stay tuned!

Randy: It’s your minute with Maxwell! Here is author, speaker and mentor to millions! Your friend, John Maxwell!

John Maxwell: How do I get off of the “I think I can do it” to the “Do it” stage? You see in many people, their lives are like this. Ready, aim, aim, aim. They never fire or shoot or execute! Now let me just say there’s some people that’s like ready, fire, aim! And they don’t execute either, they just shoot somebody accidentally. Execute means that there’s a ready, preparation, aim, get your target, but then you shoot. The greatest gap of the world is the gap between knowing and doing?

Randy: Thanks, John! We trust we added some value today. For the video version of the minute with Maxwell, go to johnmaxwellteam.com. And we are back again! The show on realtyuniversal.com the website. Again, if you just tuned in and got some of the nuggets, Nathalie was sharing about the buyer rebate program. Again, check realtyuniversal.com. On the show, a return visit – this guy we talk about a lot, but if you were to look up a change agent in the dictionary, a picture of this guy is right there. But Dave Ferguson, askcoachdave.com is his website and there is so much I could say about him full disclosure. I co-host a radio show weekly with him and I’ve learned a lot just listening him, following him on Facebook. And we talk about the law of momentum. I think it was John Maxwell’s number 16 in the laws of success. And the law of momentum is – man when you’re in that groove and we’ve all been there where you’re just on a roll, baseball players talk about the zone and the ball being slow and big. I think in basketball [inaudible] big and closer to him. Everything looks easier. And there’s a way to not only get [inaudible] but to keep it. And Dave Ferguson – just listen to him for the next few minutes. If you have to go now, pick up the archive when you can get back to it. Dave, welcome to Nathalie’s show!

Dave Ferguson: Hey, guys! Glad to be back!

Nathalie: How are you?

Dave Ferguson: I’m doing great, Nathalie. I was on a show and I remember it was live at an event in Florida in February.

Nathalie: That was a while ago!

Dave Ferguson: I’m happy to be back.

Randy: Dave, I really – and I love this about you. From the 25 years in radio and thousands of interviews, I love it when I can ask one question and the guest fills up 20 minutes. So this is gonna happen to you. Because you have so much to say and are so fired up inspirational. I’m gonna ask you to talk about Big Mo. You’ve got some things going on in your life. People want kind of a background on who you are. They can go to askcoachdave.com [inaudible] spent all this time talking about momentum. What’s going on in your life right now? How you got there, how do you keep momentum going in your life?

Dave Ferguson: Cool! Thank you! I love the Big Mo, obviously. Momentum doesn’t just happen. But before I talk about getting momentum and keeping momentum, I wanna talk about what a lot of people are fighting. Cause sometimes all the people seem to fight a tide of negative momentum. They feel like they can’t even get started so it’s not even in their future. I get tired sometimes with people that are stuck and they don’t know what to do. And so I look at this negative momentum [inaudible] through intention. So I’ll give you a simple example. I talked to someone the other day and they wanna lose 80 pounds. So what I started doing through questions with them was trying to find out what their true intentions are. See they wanna lose 80 pounds, but to really lose the 80 pounds, your intention should not be to lose weight, it should be to become more disciplined. So if they intend to be more disciplined, and they start becoming more disciplined, they’ll lose the weight, they’ll have a better life, they’ll be better at prioritizing. Things will just start – because now they’re a disciplined person when they were undisciplined before. So oftentimes we want to fix something, you know? And so it creates a lot of negative momentum when you can’t hit it. So I always ask people that are stuck “I need to find out what your true intentions are. Not what you’re telling me, ok? Let me dig here a little bit and find out what your true intentions are”. So folks if you’re out there and you’re struggling, you feel like you’re stuck in the tidal wave of negative momentum, examine or have someone examine for you your intentions, because that is so important. So hey, I’ve got a lot of momentum going on right now and there have been times in my life where I’ve been stuck and went to a coach saying “Get in my head! Help me! What am I doing?” I just did it a couple months ago, when I was stuck at a level most people would love to be at but I needed to get unstuck to get to the next level. And what’s amazing is I came back with a clean head, right? And so I have tremendous momentum going in my life. And it’s intentional! And really, from a business standpoint, my intentions started 8 years ago. So a lot of people go “Oh my God!” Maybe you just started with whatever you’re trying to get momentum on two weeks ago. It doesn’t happen, just like that person is not gonna lose 80 pounds in a week or 2 months. It took him 40 years to gain it, how to lose it in two months? So you gotta get unstuck. [inaudible] and I’ll talk about the multiple ways you can build momentum. And so once I set my true intentions of what I want my business to do for people, – because it’s not about me. If I say to you “I’ve got the [inaudible] on Randy” it means that I am making significance, I am becoming significant to other people, ok? So Big Mo for me is about the intentions of my business are and those are to help people get out of their comfort zone so they can grow. Period. People in businesses, cause businesses get comfortable too. So I often say to people that people think they’re going to hire me and I will motivate them. Well motivation is temporary, you know that. I can inspire them, but I don’t motivate people by demanding more of them. I actually help them see that they’re not demanding enough of themselves. So once I ca get into their head like that and they can agree to it, then they can start making and getting some wins, cause you gotta have the wins, you just don’t have momentum. You have to get some wins. And I talk about baby stuff all the time. I’m gonna give you my personal example, just over the last few months. So – and this is the way you pick up momentum. And actually, you’ll see through this story that it’s really not mine momentum, it’s been done by other people. So I’m doing this with my group and sometimes I do it by phone and I can give you the information on that. It connects people from all over the world. But I love doing it on my blog. I have a local group that said [inaudible]. So I did this group and there was this young lady in this group, happened to be a realtor, Nathalie. She had already paid and she tried to cancel a couple days before. “I don’t think I’m ready.” I didn’t know her. “Just come to the first one! If you’re not ready tell me and I’ll give you your money back. Keep the book, I don’t care.” And really for the first two or three weeks, she really didn’t say much. She sat there with her coat on and she just wasn’t connected cause she wasn’t allowing herself to connect. Well by the time the 10 weeks were over, I didn’t know this woman. It was like a totally different person. And I didn’t do anything. All I did was facilitate a personal development – it was a personal development group. I mean she was a completely different person.

Nathalie: That’s fantastic! Congratulations!

Dave Ferguson: And there were a couple people in that room that transformed in front of my eyes. It was powerful. That group changed me! And here’s what happened since then. So this is just with her. Her name is Wendy, ok? So imagine this. So Wendy loved that group, it changed her life. She made connections in that group, she stayed in contact with just about every single person in that group probably on a weekly or monthly basis. Some of them became friends which is awesome. Some of them created joint ventures together or doing charity things together. It’s just amazing the connections! So here’s what she does. She introduces me to someone who owns a pretty decent size company and he hires me without meeting or talking to me to speak. So I went and spoke, him and his wife were at the event and they pulled me to the side “We want to hire you as our executive and personal coach!” So they hired me as their coach. Two weeks later, the second in charge over there comes to me, he wants to hire me as his executive coach. It keeps going. The guy who owns the company connects me to another guy who owns a company that happens to be his father, who now has hired me to coach his entire leadership team of the company. And it gets better! And this is momentum.

Nathalie: Fantastic!

Dave Ferguson: This is momentum, folks! It gets better! So the first guy she introduced me to he now has his employees on a weekly call with me now when we’re doing that same book, the personal development book that I did with that young lady in the group. By the way, that young lady, Wendy, came to me and said “I wanna do another group!” I said, you know I got this book that I wanna do. I said I’ll tell you what! You get the place, you get the people, they cough the money, I’ll show up!

Nathalie: Delegation1

Dave Ferguson: She got 15 people ready to start. So folks, I mean that’s the people connection momentum. Have I done anything really? I facilitated the personal development group, which I could do in my sleep. And just one person in your life. You don’t think she’s inspired me? I’m being inspired by her, she’s amazing! And so I’m watching what I’m doing. She was at a live event that I did at the end of June in Charlotte and she recruited a bunch of people to go on the live event! And she’s not on commission.

Nathalie: Yeah, it’s wonderful!

Dave Ferguson: But she’s infected right now. She’s got it bad.

Randy: You said it earlier. She – you added value to her in an immense way and so she’s just –

Dave Ferguson: She’s paying it back to.

Randy: It’s that whole “You cannot give the universe” idea, cause you can’t put it back, double, triple or whatever. Wow! That’s very cool! So again, you’re a guy that was in the corporate world as a CEO and whatnot so you’ve been in that world and as a business coach or life coach. So for folks who haven’t been in corporate America but still wanna get momentum, I’m guessing they need to find their deal and once they know what is their purpose and get laser focused on it. I guess it sounds like building a relationship. How do I build relationships?

Dave Ferguson: It’s all about people, you have to relate with them and find some common ground. I mean I do this whole workshop on how to build relationships and I actually give people [inaudible], you could do it at the bus stop. No, really! I mean it’s that easy, but [inaudible] they still want to reinvent the wheel. You gotta relate with people, man!

Nathalie: Absolutely!

Dave Ferguson: And to your question, I think you have to be passionate about what you do. You have to love what you do. You only get one shot. Go find something else! Don’t quit! Transition out of it! [inaudible] But transition out! Start finding something you’re passionate about. Now as far as finding your purpose, I’m all for that but don’t kill yourself trying to find it. It will come if you’re out there doing something passionate. I’m not really big on doing purpose workshops and getting people all worked up “I’m not fulfilling my purpose!” Because I’ve been through it! I think I know my purpose now, but I’m not sure and I don’t think I’ll ever be sure! I’m purposeful, that’s the difference. If I’m doing it [inaudible], I don’t do anything in other ways. If I’m not purposeful, I’m not doing it. I’ll hire somebody to do it! Like I used to love cutting my lawn I was one of those guys when I lived in a neighborhood I had to have the nicest lawn. And I did it with purpose! And this house I’m living in now, you couldn’t pay me to do it! For those of you that are trying to find their purpose, find what you’re passionate about and do it with purpose!

Randy: There you go!

Nathalie: Absolutely! And we’re all very different and I think that I should point out that we’re all extremely different and don’t try to be somebody else! Just stick to the basics! You definitely need to follow your own and then live that with passion. I firmly believe that.

Dave Ferguson: You’re so right! I wrote a blog this morning that’s gonna go out in a couple of weeks. And it’s about – it’s gonna be like a 3 weeker cause it’s 15 things you need to do to keep failing. So I’m gonna drip out 5 a week, but I’ll give you the first one now. If you wanna keep – here’s why you fail. You chase other people’s dreams and not your own.

Nathalie: Yeah.

Dave Ferguson: And I’m gonna piss some people off, I’m sorry if that’s a bad word. Like a lot of people have – the next time you see someone with a vision board, take a look what’s on it. A big house, Mercedes Benz. You know what my vision board has on it? It has a man lifting up kids and that man was someone who was able to retire at a very early age and was involved in the children’s charity. So it’s what you can do with your significance. That’s what the visualization – for me, when I look at that baby every day, it’s about legacy, making a different, being significant. It’s not about me having a big house, car or toys or vacations. Because let me just tell you – if you’re doing what you’re passionate about and you do it with significance, you could have anything you want. And that’s not in the book anywhere. If your intentions are in line and they’re truly your intentions, you’ll get there. Cause let’s face it! There’s a million books on how to do things!

Randy: You gotta have that big why.

Nathalie: And it’s not about the material stuff. I don’t think people give themselves credit but we’re more valuable than any material. Billions of dollars in the world – we ourselves individually have much more value than all the money and the material stuff in the world. And I think that’s the thing that people need to get. And you’re right! If you do that stuff, the many keeps coming and the Universe gives it back to you. I agree. But it’s interesting, cause you talk to some people and if somebody is happy doing what they love, then that is what they should be doing. So we’re all different and I think it’s awesome that you facilitate getting them to see it and turn that light back on, right? Cause sometimes I think with the economy and life and people taking other peoples’ opinions when they shouldn’t, it can really turn people into that negative place where maybe you just mentioned the real estate agent like “I don’t think it’s for me cause she wasn’t sure and she was fired up and unleashed those passions.” And took it to the next level.

Dave Ferguson: Oh my God! That story is unbelievable! And there’s more to it – I mean it just goes on and on. It’s just – I don’t see that ending. And that really is momentum. That’s the Big Mo’s. The Big Mo’s coming because what’s happening is all of these connections now are doing the same thing, it’s almost like they have to. It’s weird! They’re getting infected and go like “You gotta have some of this!” I mean I had one of them call me today and he’s trying to refer someone to me and he told the guys “You better get ahold of him right now cause he won’t get new clients pretty soon.”

Nathalie: That’s great!

Dave Ferguson: So I’m blessed right now. When you put your heart, soul, sweat and effort into someone’s life because you really mean it and want that person to change and grow and do what they wanna do – when you do that, people pay you back!

Nathalie: I love it! That’s wonderful! No go ahead! I didn’t mean to interrupt you.

Dave Ferguson: Momentum is not always about you being out there, trying to drive new business. Because what happens is when you think that, you’re kind of running people over, backing up, running over them again and you’re not building a relationship.

Nathalie: I really believe we are here to serve, not to be served but then we have the boundaries we have to look at. So then every boundary had blocks and what stops them from doing what they maybe were supposed to be doing certain times and I think that’s kind of interesting, cause some people aren’t ready for reasons and some aren’t ready because of the blocks. And then some people don’t want that in the first place. You know how we’re all so different I think it’s pretty amazing – that’s wonderful what you’re doing and it’s your living proof and it’s coming back and it’s circling and giving and taken and one person can help many other because the circle of influence is so much larger now with the internet and that’s cool!

Dave Ferguson: And here’s the thing! When you get it in one part of your life – I have my latest wheel of life up on the wall right now that I did recently for myself.

Randy: What is on your wheel of life?

Dave Ferguson: I have 8 slices. I have business, fun, financial, friends and family, spiritual, mind, giving back and I have body.

Nathalie: That’s great!

Dave Ferguson: Friends and family, business, fun, financial, body, giving back, mind and spiritual.

Randy: And all those wheels, the goal is balance in those areas.

Nathalie: We gotta tell people how to find you though. Randy, we gotta tell the solicitors!

Randy: askcoachdavid.com baby!

Dave Ferguson: or livingtolead.com. I’ve got some neat events coming up. I’m doing a two day speaker workshop in Charlotte, September 13^th and 14^th and it’s half day on Friday and a full day on Saturday. Email me as askcoachdavid.com if you don’t wanna go to the website. I’ll give you info on that. Charlotte is not the easiest airport in the country to get to from where I am sitting.

Nathalie: Really?

Dave Ferguson: Well with the American US Air merger…

Nathalie: Amazing!

Dave Ferguson: And the hotel is right next to the airport. And it’s not about becoming a professional speaker, it’s about speaking for whatever you want to speak for. Speaking for your business or your groups or whatever. It’s just gonna get you comfortable on speaking. And then of course I have all my other stuff. I do group coaching and mentoring on the phone so you can be anywhere in the country, I got a new group starting September so I can get you information on that, there’s info on the website about that. And I’m available in the West Coast for all you West Coast listeners, I’d love to come out there and do something!

Randy: Yeah, we need to get you out here on the West Coast, man! Have an Ask Coach Dave parade our house conferences and hit you up the coast here.

Dave Ferguson: The Big Mo tour!

Randy: There it is! The Big Mo tour.

Nathalie: I like that, that’s cool!

Randy: We’ll have to hit Honolulu in that.

Dave Ferguson: Yeah.

Nathalie: Do it in the winter time so that everybody appreciates it!

Dave Ferguson: Yeah! This has been awesome! Askcoachdave.com. Dave from askcoachdave.com. And all kinds of ways to interact with him and be involved with him. And really he’s been a coach for me in the last year so far, as we’ve been doing some radio stuff as well so thank you, man! And keep up the Big Mo!

Nathalie: I’ll keep in touch! Yeah, time goes by fast. It was wonderful to have you on!

Dave Ferguson: Thank you! Have a great day!

Nathalie: You have a great day too! And to everybody out there, I wish you peace!

Randy: Thank you for joining us on REALTY UNIVERSAL, Inc. Radio! Our hope is that you were enlightened, encouraged and mobilized to be an agent of change. REALTY UNIVERSAL, Inc. is on Facebook, join us there. Follow us also on Twitter@RealtyUniversal. And for more information, you can go to RealtyUniversal.com. Make it a great day!

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Randy: What’s up world? And welcome to REALTY UNIVERSAL, Inc. Radio! The fastest hour in radio, no doubt about it. I’m Randy Zachary and this is a show about real estate, about God, about life, about giving back, about being the change in the world that you’d like to see.

A privilege to bring to you Nathalie Mullinix and REALTY UNIVERSAL, Inc., a company dedicated to excellence. REALTY UNIVERSAL, Inc. is a revolution founded on a very simple principle. We believe sellers and buyers should have choices. We have been a pioneer in the menu programs system, more on that of course a little later. Nathalie Mullinix, president and founder of REALTY UNIVERSAL, Inc., averages over 80 million dollars a year in sales prior to stepping back to focus more on building REALTY UNIVERSAL, Inc. Membership Network. She’s an accomplished speaker, writer, consultant, trainer, and oh, by the way, mother. She travels worldwide literally, spreading the Gospel if you will, of REALTY UNIVERSAL, Inc.. And she joins us now! Hey, Nathalie!

Nathalie: Hey, Randy! How are you?

Randy: We are enjoying the sunshine in Central California. I think it’s gonna be about 90 degrees today. So it’s warm! How about you? What is the weather like over there?

Nathalie: I’m on the East Coast right now and the weather’s warm.

Randy : Oh warm!

Nathalie: Nice! Yeah, it’s pretty warm. It’s good, it’s not too hot – not yet. I’ll probably get him [inaudible] and we’ll probably get it more towards August.

Randy: Well here we go again! Another show! And life happens of course. And between this week and the shows –

Nathalie: Oh my goodness!

Randy : So much going on for both of us. I know that you’ve been working on some personal things with regards to your brother. That tragedy, we just had a situation at out radio station where one of the employees office managers grown daughter, 35-40 ish disappeared due to making poor life choices and in terms of guide.

Nathalie: It just happened? Like in the last couple –

Randy : Yeah, in the last couple of days. Well it’s kind of been an ongoing problem with her in terms of problems and whatnot. Some poor choices and some – she disappeared. She’d been gone for two weeks and they just found her yesterday and she was beaten into a coma and she was on life support, basically braindead.

Nathalie: Right now? She’s braindead? Oh my God, that’s horrible!

Randy : They’re just not sure, they don’t give her about a 5% chance to survive. So you can imagine like with you when something like that happens that’s so un-expecting. It’s devastating when you feel for people. If it’s a family member, that’s a whole another realm, but even people who care about the folks, if you have any kind of empathy you just realize that it’s so sad. It’s so tragic and I think we’ll talk about it in the second part a little bit, because I’ve been kind of processing some stuff as well. And you ask yourself in those situations, and I’ll just kind of tease it here a little bit here before we get into the real-estate. But we ask ourselves “Ok, I believe in God and if this kind of things happened, one of these two things is true. Either God is all powerful but he doesn’t care about me or he does care about me but he’s not really all powerful.”

Nathalie: I don’t agree with that! Go ahead, I didn’t mean to interrupt you! You know me. I’m miss Blunt here.

Randy : Well those two kind of human – that’s when you go to the human plane. You’re like “You tend to do that and you think about God and his love for you and you go “You know what though? I know he’s all powerful cause I look at the world and I see what he created and I see that he loves us because I look at the cross and you can’t demonstrate your love any stronger than what happened at the cross. What Christ and God did, giving his own son for us.”” So there’s a point where you come to a place and I saw these folks who lost someone talk on the TV the other day and this pastor and his wife and I thought about you. This guy got to a point where he said “I know that he loves me, I know that he’s all powerful and he could have avoided or stopped it, but for whatever reason this happened and now I’m left with trusting, although I may never know the why. But I’m left to trust him.” Pretty powerful. So we’re processing that –

Nathalie: I really like that we’re getting into this in the second half because I think it’s really important.

Randy: Absolutely!

Nathalie: Yeah and choices we make, God gives us free will and it’s really important to watch who we hang with or who we associate with. If people are doing drugs or the excessive drinking and getting into situations where there is violence, those are bad choices. And I feel bad for people who have addictions. Maybe it’s just not so easy for them to get out of it. But God gives us free will, [inaudible] why be a fool and shorten your life? Which means we got to make the right choices. Even when someone is gonna fly on that little plane, if the weather is bad maybe they shouldn’t fly it. You hear people constantly saying “No, it’s ok! We’re flying it!” and then they crash. So I think lots of times in a lot of things that happen that we can’t control. And that’s the other thing, we’re also controlling. I mean I’m used to running my life, doing this or that and then I couldn’t control my brother going. Why? It’s just gut wrenching but he actually has made some choices and was in a relationship. You know, some of the things happen because of the bad people around as well. So it’s so sad and gut wrenching. And I heard time and time “I hope they definitely let her take time in the coma.” The woman you’re talking about at the radio station. And let her take time. I’ve heard so many cases where the doctors say “Braindead! Pull the plug!” And I’m totally against it, because our bodies – nature gives us when our bodies go in a coma, nature has a way of shutting our body down. God made us walking miracles and that’s a healing process and there are so many cases where they say that and I don’t think they should pull the plug at all. They should give it time, so many months and even longer. I’ve seen too many times where they just do it in the first week and I think that’s crazy. I mean I know doctors are gonna say something like “Who are you to say this?” But I remember running in a woman a couple years ago, her daughter was in a bad accident in Texas and they said she should pull the plug and she said absolutely not! And her daughter went through six months in the coma, then she woke up and she’s totally fine now. I mean came back to a full recovery. But that’s just one example, because the body doesn’t go into a coma. There’s things that the body will do to shut down so I pray for them and that must be very difficult for them right now and – mom and dad are alive?

Randy : Yeah, they work at the radio station with us and we’re close to them. They were talking about that today on the radio. I was actually sharing about that and we got another email from somebody who was listening, talking about how they’re burying their brother today who lost his battle with drug addiction. It just seems like that quote by Plato “Be gentle with everybody you meet, cause everybody you meet is fighting a hard battle.”

Nathalie: Yeah, we don’t know what they’re going through and a lot of people are in pain. We’ll talk about that in the second half of the show. They’re saying constantly like the Suicide Hotline and other lines have gone up. Different places and centers are saying that they never had such an influx of people being depressed and issues. And I really believe it’s a sign of the times, economy, information is disseminated to us so quickly that there’s a lot of bad news out there, right? And I think the big thing that people need to realize is one day at a time, because it’s hard, it’s very hard. I know with my brother, I know my life’s changed forever. My son’s, my brothers, our lives will never be the same. We’ll get to them in a second. God bless them and we’ll pray for them and we’ll get more into it in the second half but it’s a reoccurring theme right now. It’s just on and on stuff.

Randy : Yeah we’ll get to that in a minute but right now, the first half of the show is always about real-estate and out phone number is 347 9455428 and you can give us a call. Of course you can email us. A quick way to get to me right now would be my personal email that I check zac@maui.net. Of course you can get through to us on the website at realtyuniversal.com. So those are all of our digits and I know.

Nathalie: Realtyuniversalradio.com is probably the best, that’s what we should give out on the show.

Randy: All right, what are we talking about, Nathalie?

Nathalie: Ok, so we sent it to keep your home or not?

Randy : Yes. That’s what you’re talking about? Ok.

Nathalie: Ok. Right now a lot of people are going through decision making, whether to keep their home, not keep their home – people are behind with their payment, losing their jobs, thinking about foreclosure or short selling. It’s really important – and some people may be trying to make a decision whether to keep the home or not. They’re planning moving out of the area. Do you want to keep it or rent it? So the first half of our show today is to keep your home or not. If you’re in a situation and you’re behind payments and you’re facing foreclosure, definitely do not just hide under the covers, go under the quick sand and just say “I can’t deal with this. I’m gonna let it go.” And then just stop making the payments and waiting for the inevitable. Some people that have been waiting for the inevitable have been able to stay in their house for 3 to 6 months – I’ve heard some staying up to 2 to 3 years after they stopped making payments depending on the type of loan that you have. So you don’t know how long you’ll be in there. You should know once you know the type of loan you got and get it reviewed. But it’s just so important to be proactive now. I know when you’re going through a tough time it’s very easy to not want to take the bull by the horns, just push it away. And it’s really important to look at your options.

So there’s a couple of scenarios here. Just when we try to be positive on this show but we try to look at all situations. So maybe you’re deciding you want to want to keep your home or not and want to refinance your home but you’re not making the same as before or you have bad credit but you made your payment, it’s always important to call your lenders and see what they’re offering because a lot of the lenders are still offering – if you have a first mortgage, they’ll actually do a streamline refinance, which means they aren’t going to go into all of your qualifications. Which means that if you had a good situation with them they will re-finance your house. So it’s not gonna be based on your income and qualifications where many people love the no asset loans that we’ve had for years and of course most of that has gone away from 2008 or 2009. Those loans that were put in place years ago they really did work for people who were self-employed, had good credit, had the cash to pay the loans, had the money for the down payments, 20%+ and they worked. What started happening after 2000, it became a breeze to get a loan and you began hearing all the horror stories everybody has heard it that they were giving out loans that they shouldn’t have. They gave $700,000 to someone making 30,000 a year which is ridiculous. But the no asset verification process that started out years ago really was a fantastic for people to access finances that didn’t abuse it, who did have the means to make the payments. Unfortunately because the abuse happened during 2000 and 2006 many of those loans are not available anymore. But the reason I point out, call your lender because if your lender holds your loan right now and you have a first mortgage, you may still be able to do that on your first mortgage. So I mention these things because so many people assume in our world, we all do it. We do it constantly and you don’t know unless you ask the questions. So I’m just saying to pick up the phone and see what your alternatives are before you just assume that you can’t do it, even if you’re not in a financial position to do it. The rates, I don’t know what rates you would have taken your first mortgage at, but the rates have gone solo right now, but maybe worth refinance it? You have to see how long you’re gonna stay in your home, how much money it’s gonna save you. For example if you only owe 8 years left on your loan and right down you’re paying really hard out of principle, it may not make sense for you to refinance it and go into a 15 or 30 years loan. But you have to call, don’t just assume! That’s the biggest mistake I see people doing today. When everything, no matter what situation you’re in, you gotta do your homework. Don’t trust other people to do the work for you. So very important to call and see what they’re offering. Now if you’re in a position with – that you are behind on payments, Bank of America, they just started a program, they test piloted it. I don’t know how many loans they did but it was quite a few. They tested it in Florida and they were offering between 25 to 30.000 if the sellers are willing to sell in a short sell position. So – and I believe that other lenders are following suite. Now you may wonder “Why would a bank be willing to pay me that much to sell my house under a short sale? Depending on the criteria.” Well the reason is if you are definitely gonna end up with walking away from your house, then you’re gonna foreclose. Typically and historically it makes sense – the banks are gonna get a lot less money on a foreclosure then they would on a short sale. So it’s to their best interest to try and work with you as well. Now Bank of America is also just starting. Under lawsuits there was a 25 billion dollar settlement agreement. Can you imagine? That’s a lot of money! There’s a principle reduction program that they’ve started offering. And apparently it’s gonna be, people can possibly forgive the portion of their principle balance, up to 150.000 each, which is quite a lot of money. Of course it’s gonna be based on how much lower your property is worth. So if you owe 400,000 and it’s only worth 200,000, that would be great to have the rest knocked off and then owe 250,000 instead of 400,000. So that’s something you can definitely contact them about. They’re gonna go like a loan modification type of thing. There’s gonna be – each program is going to have guidelines. So again, don’t assume. Because one program might say you have to be 60 days behind on your mortgage, one might say you have to be current. So I would advise you to dig into this and get the information. If you call the numbers and somebody tells you you don’t have the qualifications, don’t take the face value but “Could you please email me? Do you have any information on the program? Could you mail it to me?” Read up on it and do your homework! Don’t just think this is the way it should be because others say that. I cannot tell you how many times in my life in everything if I didn’t ask that other question and I didn’t check it out or I didn’t do extra research that things would work at all. And with Bank of America you can call as many numbers as you’d like to get new information on getting money back if your short sale is 877 459 3852. And that’s pretty cool. And I know people hear horror stories about how they granted loans without any qualifications and they were tied up for a year only to be denied. Under loan modifications they usually do after they approve it, they want to see you make three payments and then they’re gonna put you in the loan mod. A lot of people have been very worried with that because many people got his with situations a couple of years ago where after they did it and made three payments, they got a nice letter saying “Sorry, you’re not qualified!” A lot of that was because weren’t prepared and they didn’t have their systems in place. It was really a huge mess. And just like anything I think when you first start doing anything and putting new systems in place, it’s not – you have to get the bugs out of the system. So I would still try to find what we’re doing and check it out and everything, document who you’re talking to.

But today we’re talking about whether to keep your home or not keep it and me you know how I am, Randy. We always talk about the business side and making sense and dot your eyes and cross your fingers. And then there’s the emotional side, “why are you doing this? Do we really want to keep our home? What’s gonna be best for us?” So look at the whole scenario but you’re gonna have to have faith too. So there’s a lot of different programs out there right now and somebody may be on the call with perfect credit, they don’t have any issue, they make plenty of money right now and they still are looking at refinancing and you wanna crunch the numbers to see if that’s the way to go. So we are gonna take a quick break and we’ll be back in about 2 minutes, Randy?

Randy : Yeah, actually let’s take a 2 minute break. Hang on, everybody!

Randy: And we are back to REALTY UNIVERSAL, Inc. Radio! Good morning, good afternoon, good evening! Wherever you are in the world. Again, every Wednesday at high noon, we are here. Randy Zachary and Nathalie Mullinix. Our number again is 347 945 5428 and we’re talking in this first hour of our show as it is custom, talking about real-estate issues. In the second half we talk about life and God and those spiritual matters, self-discovery but we’ll talk more about that in a few. This first half hour, Nathalie has been talking about whether or not to keep or sell your home. And man, this half hour has flown by because just so many helpful tidbits. And I know you said something that really struck a chord because I am – Monica and I have gone through some difficult times where we’ve fallen behind and had to struggle and called a mortgage company. And like you said, you can call a mortgage company and talk to six different people and get six different answers about what’s happening, what’s true and not true. I mean – cause unlike you, every time I talk to someone and I’m like “What is your name and badge number?” I wanted to know who I’m talking to because I’m getting different answers on how to proceed on certain things. And we did do a loan mod and you gotta fax over 35 documents and this and that and all these hoops to jump to. And then one person tells you “Oh you didn’t have to send all of that. You could have just…” That should be almost maddening!

Nathalie: Did you get approved for it though?

Randy: We did yeah, but this was some time ago. We did and we saved our home. We worked hard at saving our home but like everybody else, we went through some lean times and yet – so I would agree with what you said. You could get different stories from different people and it behooves you to do your homework. And with Google and Wikipedia it’s a whole lot easier to do your homework. You don’t have to go to a library, it’s right there on your computer. And just spend some time figuring out what’s going on and what options you have and that you know what you know. And I appreciate that and you talked about the short sale. And it does – and this was a whole another topic and by the way, the shows are archived on our page and if you scroll down, you can see our previous shows. One of the shows, I think even a couple of times we spent quite a bit of time talking about short sales and you made the statement last that a mortgage company makes more money from a short sale than a foreclosure because with the foreclosure they’re pretty much stuck with the property. And I’ve heard horror stories too about mortgage company being unavailable and not being able to communicate with them and we experienced a little bit of that but I did find that our mortgage company at the end of the day, did want to try and have us hang on to it for as long as we could. Because otherwise they’re stuck with that property, right? They want to see you have it.

Nathalie: But historically though, short sales [inaudible] if the house is maybe 200.000 and it should sell for that in a short sell but it’s gonna sell for only 150.000 in a foreclosure. So it is in the bank’s best interest to keep you in that loan or if they know you absolutely are not gonna stay into it, to get you to short sale it rather than foreclose. And that comes back from not burying your head in the sand too, because the bank doesn’t know that you have major issues. Of course, they know if you haven’t made payments, but they don’t now the whole story unless you communicate. So it’s really important but now, because a lot of these huge problems came around in 2008, they’re waiting things out. So there’s an awful lot of programs, one of which gives the seller a $3,000 cost of closing. They do need to apply for the loan mod and get turned down.

So there are some benefits. The second mortgage has to agree to a smaller amount. So if you have more than one mortgage – you don’t have to have more than one if you don’t want to but you may consider it because it’s easier to negotiate with the other ones. When you do a short sale, it’s very important. And that’s something that you may want to go ahead and turn over to a brokerage and make sure that whoever is going to negotiate has a lot of knowledge in handling short sales because there’s so much involved that’s not something you want to do yourself because there’s so much involved in negotiating and making sure the language is correct in the final paperwork otherwise you can think you short sold your property and get sued later for deficiency judgment. So there’s just a lot of things too look out and get the counseling, but do the digging and your own homework as well. You can find that in so many different things. I cannot tell you how many situations have happened to that effect. So again, as Randy said earlier the calling number is 347 945 5428 and if you wanna email then it’s realtyuniversalradio@realtyuniversal.com. Maybe we should shorten that one day. I know. And you’re getting ready to go to Maui soon, huh?

Randy: Yes, June 4^th we’ll be heading over and part of what I’m doing is radio consulting on different facets and I’m gonna be helping some guys get a radio station going in Maui. I’m looking forward to get back there. We have a lot of friends there and just not sure how long we’ll be there, but looking forward to it.

Just before we dive into the second half, I saw something and I thought it does tie in with what we were talking about in the first part of our program which is obviously real-estate but also if you are in any kind of sales or business or entrepreneurial role, I just wanna share – it’s three points but there’s some really good stuff. There’s a guy and I’ve referenced him before, his name is Michael Hyatt, he’s the CEO of Thomas Nelson Publishers. I follow him on Twitter, he sends out a daily tweet that’s always helpful and this one today, just three points but it’s really good. “Three characteristics of a new marketing.” And he talks about what the old school marketing was about and what he referenced as interruption marketing. Basically these guys that come on like car dealers on commercials and they feel like they can bludgeon us just by yelling about what they’re trying to sell. And it’s about the old marketing and he’s talking about the new kind of marketing. And he talked about this restaurant they went to near where he lives. The Southern, in downtown Nashville. They went there Thursday and he just noticed it was built on relationship. The reason he could tell people what their relationship was or interacting with the staff and he just talked about how the new marketing starts with authenticity. In other words, it’s about relationships and connecting with people. And he talked about how when he was at the restaurant, the owner came and greeted them and everybody feels like they know him and it’s also fueled by generosity. And they were talking about the generous portions that they give. So in your field of sales or marketing or business, how can you give back? And this ties right in with what we’ll talk about in the second half, which is giving back and being generous. The motivation even in your business should be fueled by integrity. So in the second part we’ll talk about generosity and then the third one is that it incorporates storytelling and again, everybody has a story and I think you and I, Nathalie, that’s one area where we both share a passion and agreement about it is that we all have our stories and really we need each other when we share our stories but the new marketing again is really true. I’m finding it to be true in the radio realm that some of the old ways of doing things just don’t work anymore, but it’s about building relationships about generosity. How are you perceived as giving back by other people and then story telling. Kind of be vulnerable, letting people know who you really are and I think our show if anything else, absolutely number 3 it’s a big part of what we do.

Nathalie: Yeah it’s very important. I’ve been in the business for over 26 years, constantly having repeat business and I think it’s due to the relationships that were built and people connecting with you and knowing that you care. It makes a big difference. But they know and they come back again because they know they’re gonna be taken care of and that we care and I agree. I have relationships that have been going on for years and years but one of the things that’s changed now is everybody met face to face. And there’s so much virtual work being done right now and it takes longer to build the relationships because you’re doing it over the internet and emails. We’re not sitting down and getting to know them as quickly. So I think that brings the relationships more than ever to the forefront. Then people didn’t realize it, I think they took it for granted “This is the person I use for this because he lives near me and this one is in my community and so on.” You build this network and I think now, because people are often times in different parts of the world, I have a lot of clients that I’ve never met face to face but we’ve done business over the years and you wonder “How did you do that?” Well we do, but it takes that extra initiative so I agree with you. I think those are really three great points that you’re thinking up. We’re kind of – just a quick tidbit back on the first half is to get in and call and if your mortgage company isn’t [inaudible] call them anyhow to find out what they’re offering. Most of all, follow suite with the other lenders. And really important to make sure if the pressure is on, you can do it! And whatever is gonna happen, is gonna work out. You have your health and your sanity and it’s much more important than the other parts and then there’s always a way to work out your home or sometimes, the best decision is to go and move or maybe not. It just depends. You have to look at your whole plan. So it’s very doable.

Randy : Cool! Again, those are tidbits on whether or not to keep your home or sell it. And again, this show will be archived. If you’re just tuning in, obviously you can check. Typically at the end of each show, takes about an hour to upload but you’ll be able to check it out online. We’re growing weekly in our archived listenership and people checking out the show and we’re excited about that. Again, RealtyUniversal.com is the website and you can find out a whole lot more about Nathalie Mullinix, REALTY UNIVERSAL, Inc., about what she’s about philosophically but just – that website is so full of just really great material. And you could spend a lot of time. Who needs Google or Wikipedia? You can go there and find out all you need to know.

So as we transition into the second half, I thought about you a lot and we kind of referenced you at the top of the show, but I noticed you’ve been journeying through some of your personal tragedy with your brother, losing your brother tragically. And recently a couple of other situations that I’ve been aware of in the media and locally and then even more recently like the last couple of days, we’ve had someone at our radio station lose – not lose yet but their daughter who’s 35 to 40 years old, in that range be beaten literally almost to death. She’s in a coma and her brain is shutting down. It’s just tragic and again, we’re told in the Bible that “If any sick among you pray and ask God to heal.” So we’re absolutely told to do that. The challenge comes when that doesn’t happen and I know people struggle with that. And as a former pastor, I would obviously always end up with those questions being asked “Why did God take my daughter? Why didn’t God heal my daughter?” And obviously, none of us know that answer. God does. But the idea of tragedy and dealing with it it’s just – there’s another verse that talks about God “Taking what was meant for evil and using it for good.” Their stories were present in the Bible as Job being the most well-known where literally the devil went to God and said “Job, yeah. You say he’s a servant and he loves you but let me take away his family and house. Let me just strip him of everything, his blessings and we’ll see how much he loves you.” And as the story goes and through all the chapters, he loses everything and at the end he’s sitting down and he’s physically sick and his wife comes up and says “Why don’t you just curse God and die?” And he was tested and was able to say “You know what? Though he slayed me, I will love him.” And to get to that point where no matter what’s going on – and it’s so easy to say when we’re not in the middle of something – I gotta tell you Nathalie, the other thing why I was thinking of you this week was it was Mother’s Day and on a couple of levels I was thinking about you and praying for you. And I have a blog that I kind of did an entry the night before Mother’s Day cause I was just reminiscing on why Mother’s Day is difficult for me. It’s my tragedy. I mean I lost my mom when I was nine years old to lupus and the question comes up and we have talked about this. Does the pain ever go away? I guess I can say it does, it goes away in terms of you being so there, so throbbing, it diminishes the actual pain, the effect of losing somebody in that way I think it’s kind of always the hardest part. For me, losing my mom – I still on Mother’s Day and holidays, to this day and I’m 55’ish I still really fight through kind of this emotional stuff cause I miss her. So it’s been a struggle with me even through my adult life. So either we learn how to move through – and it’s awareness. Identifying what we’re feeling and talking about it. When you do that, you can begin to at least process feelings and I think that’s important because we get clogged up and we can’t process, and we don’t know how to turn and what to do. But if we can process feelings and turn them to God, I think it’s the way we say it – at least talk about it with somebody. It helps.

Nathalie: It’s really important to call family and friends, call support groups. Don’t isolate yourself! That’s the hardest thing and it’s very easy to want to isolate because after a while, you feel like calling so many friends – I know with my brother dying and the tragedy and fowl play around it. And that’s the hardest part and not having closure around it. And I found friends but when you’re calling them again with the same issues when you’re depressed, you start to feel like “Wow, wait a minute! These guy’s – I don’t wanna hear this over and over again.” And you have to really make sure that you don’t let that play in to feel isolated. It’s important to go to counselors, and some groups and if you have some friends that are not supportive you stop talking to them because what you really need for you is complete 100% support. You need people to listen to you, not make judgments not to tell you “Just get it over!” You really need to have people listening to you and you deserve that and if someone isn’t then you need to find someone else. Because a lot of people don’t know how to handle the grief that you’re going through and can’t respond to you and these people can very much be your friends and good friends but it gets difficult for them. And if you need anything it’s good to make more phone calls and get through it.

I heard on the news that one woman killed her four children in Florida and I don’t see what’s going on in her life. I haven’t seen in the news what would cause her to get so frantic to do something like that, which is so horrible. It’s so much better to let the children go someplace else and seek help and resolutions rather to take it upon yourself to do something like that. It’s such a tragedy, you know? And I guess if it’s any consolation for people to know that everyone goes through this stuff sometimes. We’re not immune to this stuff and prayer. And it’s like let go and let God, turn it over to God. We have all kinds of things that happened, we have a woman that’s just – I can’t even believe anyone would do something like this to anybody. And I had to really stay strong when I cried every day and my son took me out with my girlfriend on the reservoir every day for about three hours in a little thing. Yeah, they cooked dinner for me too. I’ll tell you, I’ve been grieving so badly and we’re out there and it’s so beautiful and we were feeding these geese and it’s funny cause these geese came up and we kept feeding them in the boat and my son started the motor and header under the bridge and the next thing you know – mind you it’s just totally beautiful everywhere. It’s just so surreal. The weather was perfect, it was warm but not too hot. And beautiful everywhere. The trees have been blooming, etc. And all of a sudden, these other geese starts flying through the air, coming towards us in the boat. I mean it was like it was gonna come – and it was big and fat when it was spread out but it was like he was coming and then he stopped and was trying not to hit the boat. Like he’s putting the brakes on. He said “Stop! Maybe he wants to talk to us.” It was so funny. And prior to this, after we left the two geese, they were making these funny, funny sounds and almost like they were telling their buddies “If you wanna get some food, you better come right now!” I kid you not! Because the other two were too close to get too close to the boat and they did and we were feeding them things. This one was not afraid at all. It was great! And so we fed that one. Some people don’t feed them but this was out in the reservoir so it’s ok where we were. But they came up and took it out of our hands and it turns out it was hysterical because they would say “You’re not gonna get away! I want that food!” And it was just so funny but I’m sitting and thinking “You know, I do have a beautiful life and son and God’s beautiful and the world is. I’ve got to start finding a way to accept this, accept my brother’s death and just move forward.”

Because another thing that happens when you’re going through grief and you’re so depressed and crying and everything, you’re not the most fun person to be around but it’s ok. I’m not saying you have to be. But it’s also easy to be short fused, quick and not really have the patience that you want because you don’t feel well you know? And I just – I saw that and I thought “What am I doing? I just felt like my life’s been over lately and I feel like – wait a minute! My brother wouldn’t want me to do that. Is this gonna be an easy process or does it mean it’s gonna take a lot of time? I’m never gonna forget him. My life will never be the same, but I gotta start living this beautiful life. God gave us this beautiful life to live and we have to trust that and then each one of us has our mission.” So it doesn’t mean – cause like I was talking to a minister and I said “Oh my God! This is so hard!” This was in Carolina, I knew him from years ago. And he said “You gotta get up, make a schedule, put your one foot in front of the other.” “Oh but it’s so hard!” “But it doesn’t mean it’s gonna be good every day. It doesn’t mean that but that’s ok. With time you’ll get that back, you know?” And that’s the part, those are the things that we have to remember, because we can’t control everything. We can’t! Cause then you go like “What if this should happen? What if I…” And with my brother, with the foul play and all the stuff that’s happened since then you don’t have closure. The police doesn’t go and arrest people when they don’t have a lot of witnesses. It’s – things aren’t always slam dunk and my brother made some bad decisions as well but I’m not gonna go into that. We gotta finish the other part of the show, but I’m just stressing these things, because you have to take care of yourself when you’re going through this and get support. And you deserve the support, so don’t ever – some people can’t support you, call someone else. Don’t be like “Oh my God! I don’t believe it!” Don’t feel worse because they may not know how to give the support. It’s – life can really throw us some surprises and I would have never expected what I was going through. Back to you Randy to what you were talking about.

Randy: Well another thing that struck a chord with me is the whole idea of being on that boat on the reservoir with your son and his girlfriend. And it’s a beautiful day and you’re feeling the love and you worry, you kind of were reconnected with gratitude. You were focused on the grief and on this terrible deal and it seems like for a few hours you were able to say “Oh yeah!” It sounds like you were realizing again what you had and focusing on what you’re grateful for. And I think I mentioned it a couple of weeks ago on our show here and I think I got it on one of Oprah’s journal. How easy it sounds to at the end of each day write down five things that you’re grateful for that day, things that have happened.

Nathalie: Absolutely!

Randy : I find myself doing it and looking for things at the end of the day. So now I’m expecting to be grateful and good things to happen and more good things seem to be happening because I’m focusing on what I’m thankful for, not what I don’t have, what’s painful or negative. Like you said, what’s good in our lives. And like you said, what’s good for me is something as simple as – I get hit with a moment like “Man I’m grateful for my wife!” If you know the story, I did everything I could to sabotage it and 31 years later my wife is still with me. Or I’m thankful for my kids – more and more I’m grateful for revelations in my life.

Nathalie: We do need to train our brains, it’s important to meditate, find peace. Sometimes you have to take thinks one day or one hour at a time, if it’s really bad. And even less than that, just chunk it into time. I noticed though the one command [inaudible] and you can get them too. And they’re wonderful. And they do this thing where it’s training and getting yourself out of that negativity and it’s a simple phrase that says “I don’t know how, but I am gonna find peace in my brother’s death and be fulfilled. I don’t know how, but I’m gonna bring in so many thousands of hours into the business and I am fulfilled.” So you take whatever you think it is – I don’t know how that sounds negative on the brain. No it’s not negative, because our conscious doesn’t know how. Our subconscious always knows how. So I’ve been trying to do it and it’s helping me. I’ll give you an example right now – Randy, give me something that you’re working on.

Randy: Currently I don’t know how we’re gonna build that radio station on Maui.

Nathalie: Ok so yours would be “I don’t know how but we have already built the radio station on Maui and it’s working beautifully and I am fulfilled.” Like I don’t know how – like it’s already happening. I’m going to – and another thing I’ve been doing is “I don’t know how but I’m gonna be a happy person again and I am fulfilled.” Because for me I was like I miss my brother so badly, everyone who lost someone would understand and it’s always been since the middle of January and we had a lot of drama going on. We just had another court case and we won. It’s just insane and it shouldn’t happen to anybody so it’s totally insane. But it happens and apparently there’s a lot of greed in the world. And they say “You have to not be negative towards people” and it’s really difficult to do that because of someone who just did a number on you. So I found – I wanted to mention that command “I don’t know how but I am – whatever you need to already happen is already there and then I am fulfilled.” It’s incredible! Try it! You’re gonna be like wow! This stuff really works. Because it’s actually pre-programming your brain in a way and the subconscious. And meditations and affirmations are fantastic. We’ve had – Tony Robbins has always been good with affirmations and many people, many speakers, trainers, gurus and affirmation is great because of the features it has and it would be very simple but we’re simple and complex at the same time. We stuff all this stuff deep in us and then we forget about it and let other things get to us and life – this is not a dress rehearsal. It’s not something to take for granted. And when you start losing people you love like this you go “Oh my God!” It’s hard but live is meant to be lived and we have to get back on the horse and saddle and get going. One of my brother’s friends they were trying to console me. If one year he lost two brothers, one brother from illness but his other brother committed suicide and he was the last one he called and he was busy at work and he was talking to him about being down because there was a breakup in his marriage and he had to tell him he was busy at work, people were grabbing him at work and he said “I’m really busy, I can’t talk right now. I’m gonna call you tomorrow!” And his brother said “I love you!” And then his brother went and hung himself. And also he lost a 6 month old years and years ago to crib death and when you start hearing people that went through all these thing you’re like “And how did you get through it?” Those are the people you want to talk to and connect with when you’re going through things cause they’re gonna understand. And whatever you need just remember you’re unique and whatever you need, however much time you need or help, that’s ok! Don’t put a timetable on it! You’re unique and special and you deserve to do it how you need to do it.

Randy: Good stuff, wow! Again, appreciate you guys listening this afternoon or evening or morning. We realize folks are listening all over the world at all hours of the day and we’re privileged to bring to you this radio show where we share our lives. And again Nathalie Mullinix from REALTY UNIVERSAL, Inc. with the concept and the website is realtyuniversal.com. And Nathalie, again I’m always inspired.

Nathalie: Me too, Randy! You’re awesome!

Randy : I’ve taken notes on the real-estate side and of course I love our second half of the show where we can just share our hearts. And feel free to email us realtyuniversalradio@realtyuniversal.com and check out the website at Realtyuniversal.com. Nathalie, I’m gonna let you close us out!

Nathalie: Oh good! Well everybody, I wish you peace!

Randy: Thank you for joining us on REALTY UNIVERSAL, Inc. Radio! Our hope is that you were enlightened, encouraged and mobilized to be an agent of change. REALTY UNIVERSAL, Inc. is on Facebook, join us there. Follow us also on Twitter@REALTY UNIVERSAL, Inc.. And for more information, you can go to RealtyUniversal.com. Make it a great day!